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Publication
Análise da viabilidade financeira de apartamentos em alojamento local
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 8.84 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este plano de negócios tem como principal objetivo aferir a viabilidade financeira de rentabilização de apartamentos em Alojamento Local (AL) em Lisboa.
A análise efetuada considera apartamentos próprios, estando estes integrados num projeto de reabilitação de 2 prédios, que darão origem a 8 apartamentos de tipologias T1 e T2 e apartamentos angariados. Os apartamentos angariados
decorrem de contratos de gestão com os proprietários dos mesmos em que estes pagam uma comissão pela rentabilização, suportando todos os custos.
Com a elaboração deste projeto, pretende-se aumentar a capacidade de alojamento turístico em Lisboa pela disponibilização de uma nova oferta, criar uma marca em Alojamento Local com apartamentos de elevada qualidade, apurar o que os hóspedes mais valorizam em termos de comodidades e em termos agregados avaliar financeiramente este projeto.
Neste projeto foi utilizado o método dedutivo e aplicado o modelo simplificado de Punch. Foi efetuada uma pesquisa documental, um inquérito por questionário, através da técnica de amostragem não probabilística efeito “bola de neve” (abordagem quantitativa) e três entrevistas diretivas/estruturadas (abordagem
qualitativa). A complementaridade das abordagens qualitativa e quantitativa permitiu obter informação bastante relevante para o plano de negócios, tais como os hábitos de consumo, os modelos de negócio implementados, as necessidades no AL, bem como os preços que os inquiridos estavam dispostos
a pagar por noite.
Em termos financeiros, este projeto tem um investimento inicial de cerca de 1,27 milhões de euros financiados por capitais próprios utilizados na aquisição e reabilitação de 8 apartamentos. Numa análise a 10 anos, este projeto tem um payback de 5 anos, com um Valor Atual Líquido (VAL) de 1.578m€ e uma Taxa
Interna de Rentabilidade (TIR) de 25,15%.
The main objective of this business plan is to assess the financial viability of renting apartments in Local Accommodation (LA) in Lisbon. The analysis carried out considers its own apartments, which are part of a rehabilitation project of 2 buildings, which gave rise to eight apartments, with oneand two bedrooms, and other apartments raised. The apartments raised are the result of management contracts with their owners, in which they pay a commission for the apartment management, bearing all costs. It is intended with this project, the intention is to increase the capacity of tourist accommodation in Lisbon by making available a new offer, creating a new brand in Local Accommodation with high quality apartments, ascertaining what guests value most in terms of comfort and in aggregate terms, evaluate this project financially. In this project, was used the Punch simplified model and applied the deductive method. A desk research of relevant literature, a questionnaire survey, using the non-probabilistic sampling technique “snowball” effect (quantitative approach) and three directive/structured interviews (qualitative approach) were carried out. The complementarity of the qualitative and quantitative approaches allowed to obtain very relevant information for the business plan, such as consumption habits, the business models implemented, the needs in LA, as well as the prices that the respondents were willing to pay per night. In financial terms, this project has an initial investment of around 1.27 million euros equity financed used for the acquisition and rehabilitation of 8 apartments. In a 10-year analysis, this project has a payback of 5 years, with a Net Present Value (NPV) of 1,578m € and an Internal Rate of Return (IRR) of 25.15%.
The main objective of this business plan is to assess the financial viability of renting apartments in Local Accommodation (LA) in Lisbon. The analysis carried out considers its own apartments, which are part of a rehabilitation project of 2 buildings, which gave rise to eight apartments, with oneand two bedrooms, and other apartments raised. The apartments raised are the result of management contracts with their owners, in which they pay a commission for the apartment management, bearing all costs. It is intended with this project, the intention is to increase the capacity of tourist accommodation in Lisbon by making available a new offer, creating a new brand in Local Accommodation with high quality apartments, ascertaining what guests value most in terms of comfort and in aggregate terms, evaluate this project financially. In this project, was used the Punch simplified model and applied the deductive method. A desk research of relevant literature, a questionnaire survey, using the non-probabilistic sampling technique “snowball” effect (quantitative approach) and three directive/structured interviews (qualitative approach) were carried out. The complementarity of the qualitative and quantitative approaches allowed to obtain very relevant information for the business plan, such as consumption habits, the business models implemented, the needs in LA, as well as the prices that the respondents were willing to pay per night. In financial terms, this project has an initial investment of around 1.27 million euros equity financed used for the acquisition and rehabilitation of 8 apartments. In a 10-year analysis, this project has a payback of 5 years, with a Net Present Value (NPV) of 1,578m € and an Internal Rate of Return (IRR) of 25.15%.
Description
Keywords
Alojamento Local Empreendedorismo Lisboa Plano de Negócios Contrato de Gestão Local Accommodation Entrepreneurship Lisbon Business Plan Management Contract