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Publication
Criação, concepção e comunicação de uma marca de prancha ecológica para surf adaptado
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| 871.58 KB | Adobe PDF | |||
| 3.06 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projecto aborda uma proposta de criação de marca de uma prancha ecológica para surf adaptado.
Pretende-se com este projecto lançar uma nova marca, e posicioná-la como a primeira marca de produtos relativos ao segmento do surf adaptado. A estratégia de comunicação tem como base a metodologia do design thinking, em que o foco principal é o indivíduo.
É feita uma exploração dos conceitos do desporto, do surf e especialmente do surf adaptado e conceitos relativos à origem e desenvolvimento das marcas.
This project addresses a proposal to create a brand of ecologically adapted surfboard. This project intends to launch a new brand and position it as the first brand of products related to the adapted surf segment. The communication strategy is based on the methodology of design thinking, in which the main focus is the individual. An exploration of the concepts of sport, surfing and especially adapted surfing and concepts related on the origin and development of the brands.
This project addresses a proposal to create a brand of ecologically adapted surfboard. This project intends to launch a new brand and position it as the first brand of products related to the adapted surf segment. The communication strategy is based on the methodology of design thinking, in which the main focus is the individual. An exploration of the concepts of sport, surfing and especially adapted surfing and concepts related on the origin and development of the brands.
Description
Keywords
Surf Surf adaptado Branding Design Design thinking Comunicação