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Inovação colaborativa no turismo sustentável: contributos da cocriação na área metropolitana de Lisboa
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Esta dissertação investiga o contributo da cocriação para a promoção do turismo sustentável, centrando-se na colaboração entre stakeholders da Área Metropolitana de Lisboa (AML). Parte do pressuposto de que a integração entre inovação participativa e responsabilidade socioambiental constitui um pilar essencial para a transformação do setor turístico. A investigação assenta num quadro teórico que articula os conceitos de sustentabilidade, colaboração interorganizacional e cocriação de experiências. Propõe, assim, uma análise crítica da forma como estes elementos se manifestam na realidade da AML. Adota-se uma abordagem metodológica integrada, combinando a revisão de literatura com a aplicação de um inquérito por questionário a 172 stakeholders do setor turístico local. A recolha e análise dos dados baseiam-se em técnicas estatísticas consistentes, nomeadamente o teste de Kruskal-Wallis e a análise descritiva, complementadas por interpretações qualitativas. Os resultados revelam que a cocriação é amplamente valorizada como estratégia de inovação colaborativa e que a sustentabilidade é percecionada como um eixo central do desenvolvimento turístico. Além disso, identificam-se influências significativas de fatores como a dimensão organizacional e o volume de negócios no grau de adoção dessas práticas. As conclusões evidenciam que a cocriação pode constituir um vetor decisivo para a construção de destinos turísticos resilientes, autênticos e alinhados com os princípios do desenvolvimento sustentável. As organizações de maior porte apresentam níveis mais elevados de envolvimento em práticas sustentáveis e colaborativas, ao passo que as pequenas empresas revelam maiores dificuldades de integração. O trabalho propõe ainda recomendações práticas e orientações políticas para reduzir estas assimetrias e reforçar os ecossistemas colaborativos locais, contribuindo simultaneamente para o avanço científico na área do turismo sustentável e para o apoio estratégico à tomada de decisão por parte dos agentes envolvidos.
This dissertation investigates the contribution of co-creation to the promotion of sustainable tourism, with a focus on collaboration among stakeholders in the Lisbon Metropolitan Area (AML). The study is grounded on the premise that the integration of participatory innovation and socio-environmental responsibility is essential for the transformation of the tourism sector. The theoretical framework combines the concepts of sustainability, interorganizational collaboration, and experience co-creation, providing a critical lens through which these elements are analyzed in the organizational reality of the AML. A mixed-methods approach was adopted, combining a literature review with the application of a structured questionnaire answered by 172 stakeholders from the local tourism sector. Data collection and analysis were conducted using consistent statistical techniques, namely Kruskal-Wallis tests and descriptive analysis, complemented by qualitative interpretation. The findings revealed that co-creation is widely valued as a strategy for collaborative innovation, and sustainability is perceived as a central axis of tourism development. Furthermore, organizational size and turnover were identified as significant factors influencing the level of engagement in such practices. The conclusions demonstrate that co-creation can serve as a decisive vector for building resilient, authentic, and sustainably developed tourism destinations. Larger organizations showed higher levels of commitment to sustainable and collaborative practices, while smaller businesses faced greater integration challenges. The study also offers practical and policy-oriented recommendations to address structural disparities and strengthen local collaborative ecosystems, contributing both to scientific advancement in sustainable tourism and to strategic decision-making support for industry stakeholders.
This dissertation investigates the contribution of co-creation to the promotion of sustainable tourism, with a focus on collaboration among stakeholders in the Lisbon Metropolitan Area (AML). The study is grounded on the premise that the integration of participatory innovation and socio-environmental responsibility is essential for the transformation of the tourism sector. The theoretical framework combines the concepts of sustainability, interorganizational collaboration, and experience co-creation, providing a critical lens through which these elements are analyzed in the organizational reality of the AML. A mixed-methods approach was adopted, combining a literature review with the application of a structured questionnaire answered by 172 stakeholders from the local tourism sector. Data collection and analysis were conducted using consistent statistical techniques, namely Kruskal-Wallis tests and descriptive analysis, complemented by qualitative interpretation. The findings revealed that co-creation is widely valued as a strategy for collaborative innovation, and sustainability is perceived as a central axis of tourism development. Furthermore, organizational size and turnover were identified as significant factors influencing the level of engagement in such practices. The conclusions demonstrate that co-creation can serve as a decisive vector for building resilient, authentic, and sustainably developed tourism destinations. Larger organizations showed higher levels of commitment to sustainable and collaborative practices, while smaller businesses faced greater integration challenges. The study also offers practical and policy-oriented recommendations to address structural disparities and strengthen local collaborative ecosystems, contributing both to scientific advancement in sustainable tourism and to strategic decision-making support for industry stakeholders.
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Palavras-chave
Turismo sustentável Cocriação Stakeholders Colaboração Sustainable tourism Co-creation Collaboration