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Publication
Plano de Marketing: implementaĆ§Ć£o do Gralha Glamping na Serra dos Candeeiros
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| 2.54 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O objetivo deste projeto Ć© desenvolver um plano de marketing centrado no turismo, especificamente o turismo de natureza. Aliado Ć s novas tendĆŖncias de mercado no sector do turismo, o objetivo Ć© desenvolver um Plano de Marketing para o Gralha Glamping, localizado na Serra de Aire e Candeeiros.
A intenĆ§Ć£o Ć© construir estratĆ©gias de marketing para a empresa, orientadas para promover a ligaĆ§Ć£o com a natureza.
Ao longo da investigaĆ§Ć£o, serĆ£o abordados outros tĆ³picos, baseados em nos conceitos de turismo de natureza, marketing turĆstico e novas tendĆŖncias de mercado no sector do turismo.
Idealizar a ideia e planear um Plano de marketing sĆ£o os principais objetivos, que envolvem os conceitos anteriormente mencionados, para construir uma proposta diferente da que Ć© oferecida pelo mercado atual.
A metodologia seguirĆ” a estrutura habitual do plano de marketing, subdividida nas suas Ć”reas temĆ”ticas: conceito, anĆ”lise macro e microambiente, o benchmarking, anĆ”lise SWOT, as 5 forƧas de porter, o business canvas model, marketing mix - 7P's, segmentaĆ§Ć£o e posicionamento, plano operacional e estratĆ©gia financeira.
The objective of this project is to develop a marketing plan focused on tourism, specifically nature tourism. Allied to the new market trends in the tourism sector, the goal is to develop a plan for a Glamping, located in the Serra de Aire and Candeeiros. The intention is to build marketing strategies for the company, oriented to promote the connection with nature. Throughout the research, other more detailed topics will be addressed, based on concepts of nature tourism, tourism marketing and new market trends in the tourism sector. Idealizing the idea and planning a marketing plan are the main goals, which involve the previously mentioned concepts, to build a proposal different from the one offered by the current market. The methodology will follow the usual marketing plan structure, subdivided into its thematic areas: concept, macro and microenvironment analysis, benchmarking, SWOT analysis, business canvas model, marketing mix - 7P's, segmentation and positioning, value Proposition and financial Strategy.
The objective of this project is to develop a marketing plan focused on tourism, specifically nature tourism. Allied to the new market trends in the tourism sector, the goal is to develop a plan for a Glamping, located in the Serra de Aire and Candeeiros. The intention is to build marketing strategies for the company, oriented to promote the connection with nature. Throughout the research, other more detailed topics will be addressed, based on concepts of nature tourism, tourism marketing and new market trends in the tourism sector. Idealizing the idea and planning a marketing plan are the main goals, which involve the previously mentioned concepts, to build a proposal different from the one offered by the current market. The methodology will follow the usual marketing plan structure, subdivided into its thematic areas: concept, macro and microenvironment analysis, benchmarking, SWOT analysis, business canvas model, marketing mix - 7P's, segmentation and positioning, value Proposition and financial Strategy.
Description
Keywords
Plano de marketing Turismo de Natureza Glamping