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Publication
A sustentabilidade nos mercados municipais: um estudo nacional
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| 2.42 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este trabalho final apresenta, como propósito de investigação, a importância da sustentabilidade nos Mercados Municipais e a perspetiva dos consumidores pelo consumo verde. A linha orientadora definiu objetivos para dar explanação ao tema proposto. Apoiou-se, essencialmente, na definição da Sustentabilidade, Economia Circular, Economia Verde, Mercados Municipais, e nas motivações da escolha dos consumidores por comprarem em mercados municipais.
O Mercado Municipal implica proximidade, alta densidade de relações sociais, produtos frescos, regionais e da época. Os canais de comércio estão a tornar-se mais fragmentados e os consumidores escolhem, cada vez mais, formatos de lojas menores.
Os mercados municipais são considerados microcosmos do quotidiano e das tradições da população local, onde o meio rural se encontra com o meio urbano. É um espaço onde os cidadãos podem conviver e socializar, bem como satisfazer as suas necessidades de compras.
Sustentabilidade é a ideia de utilizar os recursos para satisfazer as necessidades atuais da sociedade sem comprometer as gerações futuras. É, por isso, necessária a preservação do meio ambiente, promovendo uma sociedade que colabora na elaboração de práticas e ideias para o desenvolvimento da sociedade de forma a não prejudicar o ambiente.
Com o intuito de suportar esta análise foi realizado um estudo exploratório e, como complemento, utilizou-se a metodologia de natureza quantitativa tendo sido aplicados questionários de forma a recolher dados, em Portugal, que criassem respostas relacionadas com os objetivos propostos previamente. A amostragem por conveniência conseguiu a recolha de 278 respostas válidas.
De um modo geral, após a análise, conclui-se que as motivações dos clientes, para comprarem em mercados municipais, estão relacionadas com a frescura e qualidade dos produtos, bem como a intenção de comprar produtos locais. Os inquiridos afirmaram ainda que os seus hábitos de compra são influenciados pelas preocupações com o ambiente.
This final project presents, as a research purpose, the importance of sustainability in Local Markets and the perspective of consumers. The guideline, defined objectives to explain the proposed theme. It was supported, essentially, in the definition of Sustainability, Circular Economy, Green Economy, Local Markets, and in the motivations of the choice of consumers for buying in municipal markets. The Local Market implies proximity, high density of social relationships, fresh, regional and seasonal products. Commerce channels are becoming more fragmented and consumers increasingly choose smaller store formats. Local Markets are considered microcosms of the daily life and traditions of the local population, where the rural meets the urban. It is a space where citizens not only live and socialize, but also satisfy their shopping needs. Sustainability is the idea of using resources to satisfy society's current needs without compromising future generations. Therefore, it is necessary to preserve the environment, promoting a society that collaborates in the elaboration of practices and ideas for the development of society so as not to harm the environment. In order to make this analysis useful, an exploratory study was carried out, with a bibliographic review, and, as a complement, the methodology of a quantitative nature was used and questionnaires were processed in order to collect data, in Portugal, to create answers related to the objectives previously proposed. Convenience sampling was able to obtain 278 valid responses. In general, after an analysis, it is concluded that the motivations of customers, to buy in municipal markets, are related to the freshness and quality of products, as well as the intention to buy local products. Respondents stated that their buying habits are influenced by concerns about the environment.
This final project presents, as a research purpose, the importance of sustainability in Local Markets and the perspective of consumers. The guideline, defined objectives to explain the proposed theme. It was supported, essentially, in the definition of Sustainability, Circular Economy, Green Economy, Local Markets, and in the motivations of the choice of consumers for buying in municipal markets. The Local Market implies proximity, high density of social relationships, fresh, regional and seasonal products. Commerce channels are becoming more fragmented and consumers increasingly choose smaller store formats. Local Markets are considered microcosms of the daily life and traditions of the local population, where the rural meets the urban. It is a space where citizens not only live and socialize, but also satisfy their shopping needs. Sustainability is the idea of using resources to satisfy society's current needs without compromising future generations. Therefore, it is necessary to preserve the environment, promoting a society that collaborates in the elaboration of practices and ideas for the development of society so as not to harm the environment. In order to make this analysis useful, an exploratory study was carried out, with a bibliographic review, and, as a complement, the methodology of a quantitative nature was used and questionnaires were processed in order to collect data, in Portugal, to create answers related to the objectives previously proposed. Convenience sampling was able to obtain 278 valid responses. In general, after an analysis, it is concluded that the motivations of customers, to buy in municipal markets, are related to the freshness and quality of products, as well as the intention to buy local products. Respondents stated that their buying habits are influenced by concerns about the environment.
Description
Keywords
Economia Circular Economia Verde Mercados Municipais Sustentabilidade Circular Economy Green Economy Local Markets Sustainability