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Publication
Tortilleria Taiyari Webshop Redesign
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 28.01 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O projeto da Tortilleria Taiyari envolve a transformação de
uma loja de alimentos online fundada por mulheres,
especializada em tortilhas mexicanas. Apesar de seus
produtos excepcionais, a presença digital da marca tem sido
subutilizada, especialmente nas redes sociais. Os principais
objetivos do projeto são migrar a página da loja de Shopify
para WooCommerce, dobrar o número de seguidores nas
redes sociais e estabelecer uma estética digital consistente
em todas as plataformas. O processo inclui uma análise
abrangente da presença digital existente, exercícios de
branding e a reformulação da página da loja usando
princípios de design centrado no usuário. Os desafios
enfrentados incluem complexidade tecnológica e garantir
um design amigável ao usuário. A abordagem de Design
Centrado no Usuário (DCU), influenciada pelo Design
Thinking e pela metodologia Double Diamond, é
empregada ao longo do projeto, enfatizando a colaboração,
resolução de problemas e inovação. Várias ferramentas e
técnicas são utilizadas em diferentes fases do projeto, como
entrevistas, personas, wireframes e protótipos de alta
fidelidade, contribuindo para um processo de design
centrado no usuário e iterativo.
The Tortilleria Taiyari project involves the transformation of a female-founded online food shop specializing in Mexican tortillas. Despite its exceptional products, the brand's digital presence has been underutilized, particularly on social media. The primary project objectives are to migrate the shop page from Shopify to WooCommerce, double social media followers, and establish a consistent digital aesthetic across platforms. The process includes a comprehensive analysis of the existing digital presence, branding exercises, and the redesign of the shop page using user-centered design principles. The challenges faced include technological complexity and ensuring user-friendly design. The User-Centered Design (UCD) approach, influenced by Design Thinking and the Double Diamond methodology, is employed throughout the project, emphasizing collaboration, problem-solving, and innovation. Various tools and techniques are utilized across project phases, such as interviews, personas, wireframing, and high-fidelity prototypes, contributing to a user-focused and iterative design process.
The Tortilleria Taiyari project involves the transformation of a female-founded online food shop specializing in Mexican tortillas. Despite its exceptional products, the brand's digital presence has been underutilized, particularly on social media. The primary project objectives are to migrate the shop page from Shopify to WooCommerce, double social media followers, and establish a consistent digital aesthetic across platforms. The process includes a comprehensive analysis of the existing digital presence, branding exercises, and the redesign of the shop page using user-centered design principles. The challenges faced include technological complexity and ensuring user-friendly design. The User-Centered Design (UCD) approach, influenced by Design Thinking and the Double Diamond methodology, is employed throughout the project, emphasizing collaboration, problem-solving, and innovation. Various tools and techniques are utilized across project phases, such as interviews, personas, wireframing, and high-fidelity prototypes, contributing to a user-focused and iterative design process.
Description
Keywords
Design centrado no usuário Designthinking Redesignar Loja online