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Publication
"Almada Desafia", website para melhorar a experiência de fruição de Almada
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 61.02 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Almada é uma cidade na área metropolitana de Lisboa que
possui uma grande variedade de recursos turísticos, juntamente com um ambiente acolhedor e preços acessíveis. No entanto, ao longo dos anos este potencial não tem sido bem comunicado ou aproveitado, levando a que a perceção da cidade seja quase
nula.
“Almada Desafia” foi desenvolvido em resposta às falhas
detetadas na comunicação e promoção das atrações de Almada,
e de forma a corrigir a falta de organização e dispersão da informação disponível acerca destas. O projeto foi formulado de modo a responder à questão “será possível melhorar a
experiência de fruição da cidade de Almada, tanto para o
habitante como para o turista e visitante?”
O website “Almada Desafia” organiza a informação relativa aos recursos turísticos de Almada por temática e região, facilitando o seu acesso e permitindo a descoberta rápida de locais e eventos
a explorar. O site, através das suas funcionalidades (marcação
de mesa, compra de bilhetes e organização de programas), visa encorajar os seus utilizadores a visitar a cidade, e cria uma
perceção mais positiva e atrativa de Almada. O projeto procura, assim, potenciar o turismo da cidade e encorajar uma maior valorização e aproveitamento dos seus recursos.
De forma a resolver a problemática definida, foram primeiro realizadas entrevistas exploratórias a especialistas na área do Turismo e Design. O conteúdo obtido foi, de seguida, usado para orientar o Enquadramento Teórico-Prático. A informação
adquirida nesta investigação, em conjunto com os dados
agregados nos Casos de Sucesso, foi usada para estabelecer
uma fundação para o projeto. Este foi elaborado em 4 etapas e validado de acordo com o método de Action Research.
Os resultados obtidos nas avaliações realizadas demonstraram
que o site desenvolvido permite melhorar a experiência de
fruição de Almada, para os seus habitantes e visitantes, além de encorajar as pessoas a visitarem a cidade e corrigir as falhas detetadas inicialmente.
O projeto elaborado torna claro o potencial de Almada enquanto destino turístico, e demonstra o poder que o design e a comunicação podem ter na promoção e perceção de um local.
Almada is a city in the Lisbon metropolitan area that possesses a large variety of tourist resources, along with a welcoming environment and accessible prices. However, this potential hasn’t been well communicated or harnessed throughout the years, resulting in a nearly non-existent perception of the city. “Almada Desafia” was developed in response to the flaws identified in the communication and promotion of Almada’s attractions, and so as to correct the lack of organisation and dispersion of the information relating to them. The project was created to answer the question “is it possible to improve the experience of fruition of the city of Almada, both for its inhabitants and for its tourists and visitors?” The website “Almada Desafia” organizes the information relating to Almada’s tourist resources by theme and region, facilitating their access and allowing for the rapid discovery of places and events to explore. The site, through its functionalities (reserving tables, buying tickets and organising programs), seeks to encourage its users to visit the city, and creates a more positive and attractive perception of Almada. The project strives to boost the city’s tourism and advocates for a greater appreciation and better use of its resources. In order to resolve the determined problematic, exploratory interviews to experts in Tourism and Design were first organised. The obtained content was then used to structure the Literature Review. The information acquired in this investigation, in conjunction with the data gathered in the Case Studies, was used to establish a foundation for the project. It was developed in 4 stages and validated according to the Action Research method. The results obtained during the evaluations showcased that “Almada Desafia” is able to improve the experience of fruition of Almada, for its inhabitants and visitors, encourage people to visit the city and correct the flaws initially identified. The created project clarifies Almada’s potential as a tourist destination and illustrates the power that design and communication may have in the promotion and the perception of a place.
Almada is a city in the Lisbon metropolitan area that possesses a large variety of tourist resources, along with a welcoming environment and accessible prices. However, this potential hasn’t been well communicated or harnessed throughout the years, resulting in a nearly non-existent perception of the city. “Almada Desafia” was developed in response to the flaws identified in the communication and promotion of Almada’s attractions, and so as to correct the lack of organisation and dispersion of the information relating to them. The project was created to answer the question “is it possible to improve the experience of fruition of the city of Almada, both for its inhabitants and for its tourists and visitors?” The website “Almada Desafia” organizes the information relating to Almada’s tourist resources by theme and region, facilitating their access and allowing for the rapid discovery of places and events to explore. The site, through its functionalities (reserving tables, buying tickets and organising programs), seeks to encourage its users to visit the city, and creates a more positive and attractive perception of Almada. The project strives to boost the city’s tourism and advocates for a greater appreciation and better use of its resources. In order to resolve the determined problematic, exploratory interviews to experts in Tourism and Design were first organised. The obtained content was then used to structure the Literature Review. The information acquired in this investigation, in conjunction with the data gathered in the Case Studies, was used to establish a foundation for the project. It was developed in 4 stages and validated according to the Action Research method. The results obtained during the evaluations showcased that “Almada Desafia” is able to improve the experience of fruition of Almada, for its inhabitants and visitors, encourage people to visit the city and correct the flaws initially identified. The created project clarifies Almada’s potential as a tourist destination and illustrates the power that design and communication may have in the promotion and the perception of a place.
Description
Keywords
Turismo Almada Design Experiência Interação Comunicação