Publication
Tágide Porto wine experience - uma estratégia de marketing de guerrilha
| dc.contributor.advisor | Teixeira, Natália | |
| dc.contributor.author | Brito, Susana | |
| dc.date.accessioned | 2018-05-04T13:00:12Z | |
| dc.date.available | 2018-05-04T13:00:12Z | |
| dc.date.issued | 2015-05-08 | |
| dc.description.version | info:eu-repo/semantics/draft | pt_PT |
| dc.identifier.issn | 201162180 | |
| dc.identifier.tid | 201162180 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/22762 | |
| dc.language.iso | por | pt_PT |
| dc.subject | marketing de guerrilha, word-of-mouth, umbrella, surpresa, crosselling | pt_PT |
| dc.title | Tágide Porto wine experience - uma estratégia de marketing de guerrilha | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | closedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Marketing Estratégico | pt_PT |
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