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Tágide Porto wine experience - uma estratégia de marketing de guerrilha

2015-05-08Master thesis Restricted access
http://hdl.handle.net/10400.26/22762
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Authors

Brito, Susana

Advisor(s)

Teixeira, Natália

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Keywords

marketing de guerrilha, word-of-mouth, umbrella, surpresa, crosselling

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http://hdl.handle.net/10400.26/22762

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CI - ISCEM - Dissertações de mestrado

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