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Publication
A influĂȘncia dos blogs de viagem na escolha de destino turĂstico
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.05 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este estudo pretendeu analisar de que forma Ă© que os blogs de viagem influenciam o
leitor na escolha de um destino turĂstico. Essa anĂĄlise pretendeu entender e estudar
cada elemento que consta no blog e que pode ser importante para influenciar o leitor,
tal como: escrita, imagens, tipo de comunicação, elementos visuais da pågina web,
entre outros. Para a recolha de informação, foi desenvolvido um inquérito que abordou
essas perguntas e que foi direcionado ao pĂșblico leitor de blogs de viagem. O
questionĂĄrio foi composto por perguntas fechadas para, num primeiro momento, obter
os pontos em comum entre os leitores, e, posteriormente, perguntas abertas, de forma
a que cada leitor pudesse especificar o que mais o atrai quando lĂȘ um blog de viagens.
Desta forma, pretendeu-se obter respostas aos objetivos especĂficos sobre a influĂȘncia
dos blogs de viagens nas escolhas de destinos turĂsticos.
This study aimed to analyze how travel blogs influence the reader choosing a tourist destination. This analysis included understanding and studying each variable that appears on the blog that may be important to influence the reader, such as: writing, images, type of communication, visual elements of the web page, among others. For the collection of information, one was developed a questionnaire that addressed these questions and was directed to the public reading of travel blogs. The questionnaire was composed of closed questions, in order to obtain, in the first moment, the points in common between the readers, and, later, open questions, so that each reader could specify what most appeals to him when he reads a travel blog. In this way, it was intended to obtain answers to specific objectives about the influence of travel blogs in the choice of tourist destinations.
This study aimed to analyze how travel blogs influence the reader choosing a tourist destination. This analysis included understanding and studying each variable that appears on the blog that may be important to influence the reader, such as: writing, images, type of communication, visual elements of the web page, among others. For the collection of information, one was developed a questionnaire that addressed these questions and was directed to the public reading of travel blogs. The questionnaire was composed of closed questions, in order to obtain, in the first moment, the points in common between the readers, and, later, open questions, so that each reader could specify what most appeals to him when he reads a travel blog. In this way, it was intended to obtain answers to specific objectives about the influence of travel blogs in the choice of tourist destinations.
Description
Keywords
Blogs de turismo e-WOM Marketing de conteĂșdo Turismo