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A influência da cultura organizacional, das características de liderança e do marketing interno na performance organizacional
| Name: | Description: | Size: | Format: | |
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| 2.19 MB | Adobe PDF |
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Abstract(s)
A performance organizacional é ambicionada pela generalidade do mundo empresarial e a combinação de fatores internos organizacionais com foco na eficácia, eficiência e melhoria contínua mediante uma determinada realidade é uma fórmula difícil de conceber.
O objetivo desta dissertação é compreender três dimensões inerentes ao ambiente interno, a cultura organizacional, as características de liderança e o marketing interno e perceber a influência destas na performance organizacional. Para o efeito, efetuou-se um inquérito, distribuído online com um processo de amostragem por conveniência. Considerando o modelo conceptual de investigação e as devidas hipóteses, efetuou-se uma regressão linear múltipla e a validação dos vários pressupostos.
Dos diversos fatores em estudo pertencentes as três dimensões em análise, esta investigação revela que a visão do marketing interno é aquilo que mais influencia a performance organizacional. Aliado a este fator, o estilo de liderança transacional é aquele que mediante os valores apresentados se supõem que seja possível de ser combinado e que influência positivamente a performance da organização.
Organizational performance is favored by the generality of the business world, and the combination of internal organizational factors focused on effectiveness, efficiency and continuous improvement through a given reality is a difficult formula to conceive. The objective of this dissertation is to understand three dimensions inherent to the internal environment, organizational culture, leadership characteristics and internal marketing and to perceive their influence on organizational performance. For this purpose, a survey was carried out, distributed online with a sampling process for convenience. Considering the conceptual research model and the appropriate hypotheses, a multiple linear regression and the validation of the various assumptions were carried out. Of the several factors under study belonging to the three dimensions under analysis, this investigation reveals that the vision of internal marketing is what most influences organizational performance. Allied to this factor, the transactional leadership style is one that, through the presented values, is assumed to be possible to be combined and that positively influences the performance of the organization.
Organizational performance is favored by the generality of the business world, and the combination of internal organizational factors focused on effectiveness, efficiency and continuous improvement through a given reality is a difficult formula to conceive. The objective of this dissertation is to understand three dimensions inherent to the internal environment, organizational culture, leadership characteristics and internal marketing and to perceive their influence on organizational performance. For this purpose, a survey was carried out, distributed online with a sampling process for convenience. Considering the conceptual research model and the appropriate hypotheses, a multiple linear regression and the validation of the various assumptions were carried out. Of the several factors under study belonging to the three dimensions under analysis, this investigation reveals that the vision of internal marketing is what most influences organizational performance. Allied to this factor, the transactional leadership style is one that, through the presented values, is assumed to be possible to be combined and that positively influences the performance of the organization.
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Keywords
Marketing Performance organizacional Cultura organizacional Liderança Características de liderança Marketing interno Ambiente organizacional