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Papel da liderança como impulsionador da transformação digital e da eficiência organizacional
| Name: | Description: | Size: | Format: | |
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| 1.33 MB | Adobe PDF |
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Abstract(s)
No mercado global, tecnológico e competitivo em que vivemos atualmente, é fundamental acompanhar o desenvolvimento, a inovação e estar na vanguarda da transição digital, uma vez que, numa realidade de trabalho atual totalmente distinta, a flexibilização das relações entre líder e liderado, impõe novos desafios, em que o acompanhamento presencial foi substituído pela gestão de equipas através dos meios virtuais, em que a pandemia Covid-19 obrigou a profundas mudanças, e a um forte aceleramento da transformação digital e uma maior agilidade organizacional. O presente estudo tem como principal objetivo compreender o papel da liderança enquanto impulsionador da transformação digital de uma empresa, bem como o seu impacto na eficiência organizacional. Fornecendo insights para apoiar os líderes, os resultados indicam que a liderança digital tem uma influência positiva na transformação digital, agilidade organizacional, desempenho profissional e na satisfação no trabalho. O estudo sugere que é possível percecionar em detalhe as alterações substanciais notadas no processo de liderança digital, tendo os resultados permitido estabelecer relações entre quais são as características de liderança mais marcantes para a transformação digital, sobretudo do ponto de vista da eficiência e da satisfação dos colaboradores.
In the global, technological and competitive market in which we live today, it is essential to keep up with development, innovation and be at the vanguard of the digital transition, since, in today's totally different working reality, the flexibilization of the relationship between leader and led imposes new challenges, in which face-to-face monitoring has been replaced by team management through virtual means, in which the Covid-19 pandemic has forced profound changes, and a strong acceleration of digital transformation and greater organizational agility. The main objective of this study is to understand the role of leadership as a driver of a company's digital transformation, as well as its impact on organizational efficiency. Providing insights to support leaders, the results indicate that digital leadership has a positive influence on digital transformation, organizational agility, job performance and job satisfaction. The study suggests that it is possible to perceive in detail the substantial changes noted in the digital leadership process, and the results have made it possible to establish relationships between which leadership characteristics are most striking for digital transformation, especially from the point of view of efficiency and employee satisfaction.
In the global, technological and competitive market in which we live today, it is essential to keep up with development, innovation and be at the vanguard of the digital transition, since, in today's totally different working reality, the flexibilization of the relationship between leader and led imposes new challenges, in which face-to-face monitoring has been replaced by team management through virtual means, in which the Covid-19 pandemic has forced profound changes, and a strong acceleration of digital transformation and greater organizational agility. The main objective of this study is to understand the role of leadership as a driver of a company's digital transformation, as well as its impact on organizational efficiency. Providing insights to support leaders, the results indicate that digital leadership has a positive influence on digital transformation, organizational agility, job performance and job satisfaction. The study suggests that it is possible to perceive in detail the substantial changes noted in the digital leadership process, and the results have made it possible to establish relationships between which leadership characteristics are most striking for digital transformation, especially from the point of view of efficiency and employee satisfaction.
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Keywords
Líderança Liderança Digital Transformação Digital Desempenho Profissional Satisfação no Trabalho