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Relatório de Estágio no Departamento de Revenue da Hoti Hotéis
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.21 MB | Adobe PDF |
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Abstract(s)
Este relatório resulta do estágio curricular realizado no Departamento de Revenue da Hoti Hotéis integrado no mestrado em Gestão. O objetivo geral consiste em analisar, através das perceções dos Revenue Managers, a aplicação de estratégias de pricing dinâmico, o uso de tecnologias na gestão de receitas e os fatores que influenciam o processo de decisão no departamento de Revenue do grupo Hoti Hotéis.
Para cumprir este propósito, recorreu-se inicialmente a uma revisão de literatura, que serviu de base para a construção do guião utilizado no focus group com os seis Revenue Managers do grupo, permitindo recolher informações sobre as práticas de definição de tarifas, a utilidade das ferramentas tecnológicas, os desafios enfrentados na gestão de receitas e também recolher sugestões de melhoria para otimizar as práticas e ferramentas utilizadas no departamento.
Os resultados demonstram que as decisões se baseiam sobretudo na procura, na concorrência e nas metas orçamentais. Verificou-se ainda que a autonomia dos gestores existe, mas é condicionada por objetivos financeiros e pela qualidade da informação disponível. Apesar da utilidade das ferramentas tecnológicas, subsistem limitações relacionadas com a integração e atualização dos dados.
Conclui-se que o modelo de Revenue Management do grupo está consolidado, embora enfrente desafios tecnológicos e organizacionais que exigem maior integração de sistemas, reforço da fiabilidade da informação e uma colaboração interdepartamental mais consistente.
This report results from the curricular internship carried out at the Revenue Department of Hoti Hotéis, within a master’s degree in management. The general objective was to analyze, through the perceptions of Revenue Managers, the application of dynamic pricing strategies, the use of technologies in revenue management, and the factors influencing decision-making within the Revenue Department of Hoti Hotéis. To achieve this purpose, a literature review was first conducted, which served as the basis for the design of the script used in the focus group with the six Revenue Managers of the group, collecting insights on pricing practices, the usefulness of technological tools, and the challenges faced in revenue management and suggestions for improvement to optimize practices and tools used in the department. The findings show that decisions are mainly driven by demand, competition, and budgetary targets. It was also observed that managers retain a degree of autonomy, though constrained by financial goals and the reliability of available information. While technological tools are considered useful, limitations persist regarding system integration and real-time updates. It is concluded that the group’s revenue management model is consolidated but still faces technological and organizational challenges, highlighting the need for greater system integration, improved data and stronger interdepartmental collaboration.
This report results from the curricular internship carried out at the Revenue Department of Hoti Hotéis, within a master’s degree in management. The general objective was to analyze, through the perceptions of Revenue Managers, the application of dynamic pricing strategies, the use of technologies in revenue management, and the factors influencing decision-making within the Revenue Department of Hoti Hotéis. To achieve this purpose, a literature review was first conducted, which served as the basis for the design of the script used in the focus group with the six Revenue Managers of the group, collecting insights on pricing practices, the usefulness of technological tools, and the challenges faced in revenue management and suggestions for improvement to optimize practices and tools used in the department. The findings show that decisions are mainly driven by demand, competition, and budgetary targets. It was also observed that managers retain a degree of autonomy, though constrained by financial goals and the reliability of available information. While technological tools are considered useful, limitations persist regarding system integration and real-time updates. It is concluded that the group’s revenue management model is consolidated but still faces technological and organizational challenges, highlighting the need for greater system integration, improved data and stronger interdepartmental collaboration.
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Keywords
Relatório de estágio Revenue management Pricing dinâmico Previsão da procura Inteligência artificial Hotelaria Tomada de decisão