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Publication
O design brutalista como estratégia de comunicação - Web Design e o setor cultural
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.3 MB | Adobe PDF | |||
| 203.15 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O design brutalista tem-se manifestado no meio digital
como uma alternativa de comunicação cada vez mais
explorada por diversas marcas, com particular destaque
para a as áreas da moda, música e museologia. As
particularidades gráficas deste estilo confundem-se amiúde
com outros estilos também amplamente explorados no web
design, como o minimalismo e o anti-design. Esta
dissertação, ancorada nos estudos de tendências, do design
gráfico e da publicidade, procura compreender as fronteiras
do brutalismo no web-design, como estratégia de
comunicação das marcas, confrontando essas fronteiras
com as do minimalismo e do anti-design, propondo-se um
Guia para clarificação das particularidades estilísticas
destas três abordagens gráficas distintas ainda
manifestamente desconhecidas no seio do design gráfico e
da publicidade. O Guia pretende assim servir de ferramenta
de interpretação e aplicação dos três estilos mencionados,
com particular ênfase no brutalismo como estratégia de
comunicação, contribuindo para o estudo de tendências nas
áreas do Design Gráfico e da Publicidade.
Brutalist design has manifested itself in the digital environment as a communication alternative increasingly explored by several brands, with particular emphasis on the areas of fashion, music and museology. The graphic particularities of this style are often confused with other styles that are also widely explored in web design, such as minimalism and anti-design. This dissertation, anchored in the studies of trends, graphic design and advertising, seeks to understand the borders of brutalism in web-design, as a communication strategy for brands, confronting these borders with those of minimalism and anti-design, proposing a Guide to clarify the stylistic particularities of these three distinct graphic approaches, still clearly unknown within graphic design and advertising. The Guide thus intends to serve as a tool for the interpretation and application of the three styles mentioned, with particular emphasis on brutalism as a communication strategy, contributing to the study of trends in the areas of Graphic Design and Advertising.
Brutalist design has manifested itself in the digital environment as a communication alternative increasingly explored by several brands, with particular emphasis on the areas of fashion, music and museology. The graphic particularities of this style are often confused with other styles that are also widely explored in web design, such as minimalism and anti-design. This dissertation, anchored in the studies of trends, graphic design and advertising, seeks to understand the borders of brutalism in web-design, as a communication strategy for brands, confronting these borders with those of minimalism and anti-design, proposing a Guide to clarify the stylistic particularities of these three distinct graphic approaches, still clearly unknown within graphic design and advertising. The Guide thus intends to serve as a tool for the interpretation and application of the three styles mentioned, with particular emphasis on brutalism as a communication strategy, contributing to the study of trends in the areas of Graphic Design and Advertising.
Description
Keywords
Design visual Publicidade Web design Design brutalista Minimalismo Anti-design