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Publication
Análise da viabilidade da criação de um Boutique Hotel nas Caldas da Rainha
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| 6.74 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente Plano de Negócios visa analisar a viabilidade económica e financeira da abertura de um Boutique Hotel na cidade de Caldas da Rainha, num edifício histórico no centro da mesma, e em que se pretende efetuar obras de reabilitação para a sua renovação.
Tendo em consideração a importância que o setor do turismo apresenta não só no país, como também na região Centro, o objetivo principal deste projeto visa o desenvolvimento da região, bem como criar um estímulo financeiro e social à cidade em causa, com a criação de emprego e de um espaço atrativo na mesma.
Com este projeto pretende-se não só aumentar a oferta disponível na região, especialmente no segmento de luxo, mas também oferecer aos cidadãos caldenses um local onde possam estar e usufruir de um espaço em que impera a familiaridade. O principal objetivo do projeto é oferecer um serviço de qualidade numa zona histórica da cidade e que se encontra subaproveitada, aumentando o interesse da população local, bem como dos turistas que a visitem.
Com um investimento inicial de cerca de 1 milhão de euros, financiado através de um empréstimo bancário e de capitais próprios. Numa análise a 10 anos, as vendas ultrapassarão os 900.000€, entre vendas de alojamento, de refeições, eventos e workshops. O projeto apresenta um Valor Atual Líquido (VAL) de 933.103€, com uma Taxa Interna de Rentabilidade (TIR) de 31,47% e um Payback Period (PP) de 5 anos.
This Business Plan intends to evaluate the economic and financial viability of opening a Boutique Hotel in the city of Caldas da Rainha, in an historic building located in the city center, where it is intended to have some rehabilitation works for its renovation. Considering the importance of the touristic sector, not only to the country, but also to the Center region, the main goal of this project is to help developing the region, as well as to create a financial and social incentive do the city, with emploment creation and by creating an atractive place in the city. The aim of this project is to increase the existing accommodation offer, especially in the luxury segment, but also to offer locals a place where they can go and experience a distinctive venue. The main goal of this project is to offer a quality service in an historic part of the city, which is at the moment under utilised, increasing the local populations’ interest, as well as the tourists’ interest in visiting it. With an initial investment of around 1 million euros, financed with a bank load and own funds. In a 10 year analysis, sales will exceed the 900.000€, between accommodation, meals, events and workshops. This project presents a Net Present Value (NPV) of 933.103, an Internal Rate of Return (IRR) of 31,47% and a Payback Period (PP) of 5 years.
This Business Plan intends to evaluate the economic and financial viability of opening a Boutique Hotel in the city of Caldas da Rainha, in an historic building located in the city center, where it is intended to have some rehabilitation works for its renovation. Considering the importance of the touristic sector, not only to the country, but also to the Center region, the main goal of this project is to help developing the region, as well as to create a financial and social incentive do the city, with emploment creation and by creating an atractive place in the city. The aim of this project is to increase the existing accommodation offer, especially in the luxury segment, but also to offer locals a place where they can go and experience a distinctive venue. The main goal of this project is to offer a quality service in an historic part of the city, which is at the moment under utilised, increasing the local populations’ interest, as well as the tourists’ interest in visiting it. With an initial investment of around 1 million euros, financed with a bank load and own funds. In a 10 year analysis, sales will exceed the 900.000€, between accommodation, meals, events and workshops. This project presents a Net Present Value (NPV) of 933.103, an Internal Rate of Return (IRR) of 31,47% and a Payback Period (PP) of 5 years.
Description
Keywords
Alojamento turístico Boutique hotel Caldas da Rainha Empreendedorismo Investimento Plano de negócios Turismo Business plan Entrepreneurship Investment Oeste region Tourism Touristic accommodation