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Market study for internationalisation process: Ribatejo International Promotion
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Abstract(s)
This research focus on Ribatejo International Promotion, a business association financed by the Portuguese government to promote the region's SME’s enterprises on an international scale. In this instance, this study was developed over the course of 5 months at the Markets Department of CH Business Consulting, a Portuguese consultancy firm in the Group CH, where the author of this dissertation worked as an intern.
This study aims to develop a market study to support the internationalisation of companies from the Ribatejo region to two target countries (Cameroon and Qatar). To accomplish this goal, two specific objectives were defined: (a) to compare and understand the markets differences between the two target countries; (b) to identify 20 products from the Ribatejo region with high export potential to each of the two target countries.
This project adopted a qualitative approach, making use of documentary analysis as method research, in order to support its objective.
This study allowed to understand that China has a great weight in both countries' economy (imports and exports), while Portugal, has a low relevance for both countries, showing a high potential market to be explored. This study also allowed the identification of the products of the Santarém - Ribatejo region, with greater possibilities to enter the Qatar and Cameroon markets producing a final list with 20 products for Qatar and 22 for Cameroon that sustain a high export profile from Ribatejo to both countries; the study also identified 5 product This research focus on Ribatejo International Promotion, a business association financed by the Portuguese government to promote the region's SME’s enterprises on an international scale. In this instance, this study was developed over the course of 5 months at the Markets Department of CH Business Consulting, a Portuguese consultancy firm in the Group CH, where the author of this dissertation worked as an intern.
This study aims to develop a market study to support the internationalisation of companies from the Ribatejo region to two target countries (Cameroon and Qatar). To accomplish this goal, two specific objectives were defined: (a) to compare and understand the markets differences between the two target countries; (b) to identify 20 products from the Ribatejo region with high export potential to each of the two target countries.
This project adopted a qualitative approach, making use of documentary analysis as method research, in order to support its objective.
This study allowed to understand that China has a great weight in both countries' economy (imports and exports), while Portugal, has a low relevance for both countries, showing a high potential market to be explored. This study also allowed the identification of the products of the Santarém - Ribatejo region, with greater possibilities to enter the Qatar and Cameroon markets producing a final list with 20 products for Qatar and 22 for Cameroon that sustain a high export profile from Ribatejo to both countries; the study also identified 5 product categories that present similar characteristics and demand in both countries providing a strategic advantage for Ribatejo companies wishing to explore both international markets.
Future studies investigating the export potential of the Ribatejo region may benefit from focusing on countries where Portugal, and the Ribatejo region in particular, have a greater impact on the import market. Also, future research should investigate how businesses in Ribatejo can utilise digital marketing strategies and e-commerce channels to expand their reach and facilitate international sales.
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Keywords
Market study Internationalisation Ribatejo Qatar Cameroon