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Smartlinks: estratégias de otimização on-page e off-page para websites
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 5.75 MB | Adobe PDF |
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Abstract(s)
No âmbito do Mestrado em Marketing Digital da Universidade Europeia, desenvolvi o presente Relatório de Projeto, de modo a consolidar os conhecimentos adquiridos durante o Mestrado e estágio na SmartLinks, onde tive a possibilidade de aplicar os saberes académicos adquiridos de forma prática e imersiva.
Este relatório divide-se, em primeiro lugar, numa Introdução onde se explora e se detalha o trabalho no seu todo; seguidamente uma Revisão Literária abordando os conceitos essenciais necessários para um melhor entendimento sobre a temática – SEO; a Caracterização da agência e o seu funcionamento, como também a descrição das minhas funções dentro do departamento de SEO; uma proposta Metodológica com especial ênfase nos métodos de recolha de dados e na sua respetiva análise; as Intervenções e respetivos resultados; a Discussão dos resultados e por fim, a Conclusão com as minhas considerações finais.
Deste modo, este trabalho apresenta os argumentos de como o SEO – Otimização para motores de busca - é tão importante no momento de posicionamento de determinadas páginas no Google e como é possível atingir os resultados desejados e superar a concorrência.
The following work is based on a Project Report that solidifies the knowledge obtained both during my master’s degree and my internship at SmartLinks, offering me the opportunity to apply all the academic skills acquired in a more practical and profound way. This report consists on: an Introduction which aims to present the analysis made throughout the remaining paper; a Literature Review which approaches valuable concepts and research works regarding the main topic – SEO; an Agency Characterization where I explain both how the firm operates its business as well as my functions on the SEO department; a Methodology Proposal focusing on the methods selected, on the data collection and on the analysis of the results; the Interventions and Results of the experiment; a results Discussion; and lastly a Conclusion with some final remarks. Finally, this work provides arguments on why SEO – Search Engine Optimization – is fundamental when ranking certain pages on Google, and therefore, how one can achieve its desired outcomes and have a better competitive position.
The following work is based on a Project Report that solidifies the knowledge obtained both during my master’s degree and my internship at SmartLinks, offering me the opportunity to apply all the academic skills acquired in a more practical and profound way. This report consists on: an Introduction which aims to present the analysis made throughout the remaining paper; a Literature Review which approaches valuable concepts and research works regarding the main topic – SEO; an Agency Characterization where I explain both how the firm operates its business as well as my functions on the SEO department; a Methodology Proposal focusing on the methods selected, on the data collection and on the analysis of the results; the Interventions and Results of the experiment; a results Discussion; and lastly a Conclusion with some final remarks. Finally, this work provides arguments on why SEO – Search Engine Optimization – is fundamental when ranking certain pages on Google, and therefore, how one can achieve its desired outcomes and have a better competitive position.
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Keywords
Marketing Digital Agência Digital Search Engine Optimization (SEO)