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Publication
Criação de uma identidade gráfica e wayfinding da loja de Cascais
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Abstract(s)
Este projeto tem como objetivo melhorar a prestação de serviços disponibilizados pela Loja Cascais, que é um dos postos de atendimento pertencentes à Câmara Municipal de Cascais. Este é um espaço complexo e é o que alberga mais munícipes, disponibiliza a prestação de serviços em várias áreas, como por exemplo a área do Urbanismo.
Seguindo uma metodologia do IDEAS ®EVOLUTION, iniciou-se o processo criativo pela recolha de dados, observações ao local e entrevistas aos munícipes e funcionários da Loja para identificar os elementos mais fortes e os que necessitavam de algumas mudanças. Após concluídas as primeiras etapas foi definido que o projeto se iria focar em melhorar o atendimento Front Office da Loja Cascais, que consistiu:
- No melhoramento da sinalética do edifício com a criação de diversos elementos gráficos, com o objetivo de facilitar a orientação dos munícipes até ao seu destino;
- Em desenvolver uma Identidade Gráfica que caracterize a Loja Cascais e que dê destaque no novo espaço, que tem de partilhar com outras lojas (Meo, Cascais Envolvente, etc.).
Recorreu-se a uma vasta revisão literária para a conceção do projeto, foi essencial a pesquisa teórica para fundamentar e auxiliar as etapas metodológicas como a criação de soluções. Adquiriu-se alguns conhecimentos nas áreas, como por exemplo o que é o Wayfinding e os seus elementos, o que é o Design Thinking, o que é Marketing de serviços, entre muitos outros.
This project aims to improve the delivery of services provided by Loja Cascais, which is one of the service stations belonging to the Municipality of Cascais. This is a complex area and is the one with most residents, offers the provision of services in several areas, such as the area of Urbanism. Following a methodology of IDEAS ®EVOLUTION, began the creative process by collecting data, observations and interviews to the local residents and employees of the Loja to identify the strongest elements and those who needed some changes. After completion of the first steps was decided that the project would focus on improving the care Front Office of Loja Cascais, which consisted of: The improvement of the building signage with the creation of various graphic elements, in order to facilitate the orientation of the citizens to their destination; In developing a Graphic Identity that features a Loja Cascais and give prominence in the new space, which has to share with other stores (Meo, Cascais surroundings, etc.). It used a broad literature review for the design of the project was essential theoretical research to support and assist the methodological steps as creating solutions. It was acquired some knowledge in areas such as what is the Wayfinding and its elements, what is the Design Thinking, what is Marketing services, among many others.
This project aims to improve the delivery of services provided by Loja Cascais, which is one of the service stations belonging to the Municipality of Cascais. This is a complex area and is the one with most residents, offers the provision of services in several areas, such as the area of Urbanism. Following a methodology of IDEAS ®EVOLUTION, began the creative process by collecting data, observations and interviews to the local residents and employees of the Loja to identify the strongest elements and those who needed some changes. After completion of the first steps was decided that the project would focus on improving the care Front Office of Loja Cascais, which consisted of: The improvement of the building signage with the creation of various graphic elements, in order to facilitate the orientation of the citizens to their destination; In developing a Graphic Identity that features a Loja Cascais and give prominence in the new space, which has to share with other stores (Meo, Cascais surroundings, etc.). It used a broad literature review for the design of the project was essential theoretical research to support and assist the methodological steps as creating solutions. It was acquired some knowledge in areas such as what is the Wayfinding and its elements, what is the Design Thinking, what is Marketing services, among many others.
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Keywords
Design visual Branding Design thinking Marketing de serviços Design de serviços Pictogramas Wayfinding