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Advisor(s)
Abstract(s)
O elevado impacto ambiental das diversas indústrias e a preocupação
com a sustentabilidade é cada vez mais uma preocupação em elevado
crescimento. Neste sentido, nos últimos anos, as empresas nos diversos
setores têm reinventado os seus produtos, com uma forte aposta na
investigação e desenvolvimento, no sentido de responder a esta
necessidade do mercado, de produtos mais conscientes e mais “verdes”,
amigos do ambiente.
A presente investigação decorre neste contexto, em que as marcas de
moda têm demonstrado uma forte aposta no desenvolvimento do
segmento das linhas eco-friendly, para responder às necessidades dos
consumidores e ao aumento da procura por estes artigos. Procurou-se,
com recurso a revisão bibliográfica e a metodologia quantitativa
perceber de que forma os artigos de moda eco-friendly influenciam a
intenção de compra dos consumidores. Através das respostas obtidas,
foram efetuados testes estatísticos para análise e tratamento de dados,
de forma a testar as hipóteses formuladas no modelo de investigação.
Após a análise dos dados, procedemos à discussão sobre os resultados
obtidos e às conclusões do nosso estudo, nomeadamente elencando as
contribuições teóricas e práticas, bem como as limitações do estudo e
considerações para invstigações futuras.
The high environmental impact of various industries and the concern with sustainability is increasingly in a high level. In this sense, in recent years, companies in various sectors have reinvented their products, with a strong focus on research and development, in order to respond to this market need for more conscious and "greener" products, environmentally friendly. The present investigation takes place in this context, in which fashion brands have shown a strong commitment to the development of ecofriendly lines, in order to respond to consumer needs and the increased demand for these items. Using a literature review and quantitative methodology, we sought to understand how eco-friendly fashion items influence consumers' purchase intention. Through the answers obtained, statistical tests were performed for data analysis and treatment, in order to test the hypotheses formulated in the research model. After data analysis, we proceeded to the discussion of the results obtained and the conclusions of our study, namely listing the theoretical and practical contributions, as well as the limitations of the study and considerations for future research.
The high environmental impact of various industries and the concern with sustainability is increasingly in a high level. In this sense, in recent years, companies in various sectors have reinvented their products, with a strong focus on research and development, in order to respond to this market need for more conscious and "greener" products, environmentally friendly. The present investigation takes place in this context, in which fashion brands have shown a strong commitment to the development of ecofriendly lines, in order to respond to consumer needs and the increased demand for these items. Using a literature review and quantitative methodology, we sought to understand how eco-friendly fashion items influence consumers' purchase intention. Through the answers obtained, statistical tests were performed for data analysis and treatment, in order to test the hypotheses formulated in the research model. After data analysis, we proceeded to the discussion of the results obtained and the conclusions of our study, namely listing the theoretical and practical contributions, as well as the limitations of the study and considerations for future research.
Description
Keywords
Intenção de compra Moda eco-friendly Eco-labels Preocupação ambiental