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Publication
Project Globule: creation of an eco-responsidle clothing brand
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Authors
Advisor(s)
Abstract(s)
This thesis project is based on the analysis and reflection on the creation of an ecological clothing brand. In addition to the theoretical framework on the ecological impact of the textile industry on our planet, as well as the impact of the massive consumption caused by fast-fashion is highlighted. Moreover, the impact of the arrival of second-hand market is shown and detailed. As so, a survey was carried out in order to understand and show the consumption of buyers in the field of clothing. This survey makes it possible to understand if consumers are aware or not, of the information on over-consumption of clothing and its ecological impact on the planet. The starting point of this project is to begin with the creation of a responsible clothing brand. Therefore, in order to obtain an ecological clothing brand and at the same time a brand offering design products, the creative stages will be essential to its good development.
Description
Keywords
Branding Brand development Eco-responsible clothing brand Fast-Fashion Artwear