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Como é que as empresas do setor turístico podem sobreviver à COVID-19 em Portugal?
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Para a elaboração deste projeto final de mestrado, decidiu-se elaborar um projeto com o objetivo de, por um lado, analisar os impactos que a COVID-19 causou na indústria do turismo e em Portugal e, por outro lado, perceber de que forma é que as empresas relacionadas com a indústria do turismo poderão sobreviver à presença da COVID-19 em Portugal. De forma a alcançar os objetivos propostos pela universidade no âmbito da realização de um projeto final de mestrado, primeiramente foi elaborada uma revisão da literatura, incluindo livros, artigos científicos e fontes de dados oficiais das áreas do turismo e da saúde. O projeto centrou-se na análise qualitativa de uma fonte de dados secundários, i.e. cinco webinars realizados pelo NEST (Centro de Inovação em Turismo em Portugal). Estes webinars foram realizados entre abril e maio de 2020, e neles especialistas de diferentes áreas do turismo discutiram e propuseram diferentes medidas para apoiar o setor do turismo durante a pandemia da COVID-19 em Portugal. Através da análise temática, concluiu-se que os principais temas abordados estavam relacionados com: medidas de higiene e segurança; medidas relacionadas com os recursos humanos; medidas relacionadas com o marketing; medidas tecnológicas; medidas financeiras; medidas operacionais e tendências futuras. De uma perspetiva geral, as medidas sugeridas pelos especialistas são bem fundamentadas e focam-se na inovação e no uso da tecnologia para sobreviver ao impacto da pandemia. Elaborou-se ainda uma Proposta de Valor onde foram abordadas mais medidas que podem ser postas em prática para que as empresas possam manter-se funcionais durante a duração desta pandemia. Concluiu-se durante a elaboração deste projeto que o surgimento desta pandemia teve um impacto bastante negativo na indústria do turismo em Portugal, mas que existem medidas e soluções inovadoras que poderão auxiliar no combate a esta crise que paira sob o setor.
For the elaboration of this final master’s project, it was decided to elaborate a project with the goal of, on the one hand, to analyze the impacts that COVID-19 caused in the tourism industry and in Portugal and, on the other hand, to understand how tourism business are able to survive COVID-19 in Portugal. In order to achieve the goals proposed by the university within the scope of a final master’s project, literature was reviewed, including the analysis of books, scientific articles and official data sources in the areas of tourism and health. The project was based on the qualitative analysis of a secondary data source, more specifically five webinars conducted by NEST (Tourism Innovation Center Portugal). These webinars carried out between April and May 2020, and in these webinars specialists from different areas of tourism discussed and proposed various measures to support the tourism sector during the COVID-19 pandemic in Portugal. Through thematic analysis, it was concluded that the themes addressed in these webinars were related to: hygiene and safety measures; measures related to human resources; marketing related measures; technological measures; financial measures; operational measures and future trends. In general, the measures suggested by the experts are well-founded and focused on innovation and on the use of technology to survive the impacts of the pandemic. A Value Propostition was elaborated, which adressed more measures that can be pu tinto practice so that companies remain functional during this pandemic. It was concluded that the emergence of this pandemic had a very negative impact on the tourism industry in Portugal, but that there are innovative measures and solutions that may help fight this crisis that looms over the sector.
For the elaboration of this final master’s project, it was decided to elaborate a project with the goal of, on the one hand, to analyze the impacts that COVID-19 caused in the tourism industry and in Portugal and, on the other hand, to understand how tourism business are able to survive COVID-19 in Portugal. In order to achieve the goals proposed by the university within the scope of a final master’s project, literature was reviewed, including the analysis of books, scientific articles and official data sources in the areas of tourism and health. The project was based on the qualitative analysis of a secondary data source, more specifically five webinars conducted by NEST (Tourism Innovation Center Portugal). These webinars carried out between April and May 2020, and in these webinars specialists from different areas of tourism discussed and proposed various measures to support the tourism sector during the COVID-19 pandemic in Portugal. Through thematic analysis, it was concluded that the themes addressed in these webinars were related to: hygiene and safety measures; measures related to human resources; marketing related measures; technological measures; financial measures; operational measures and future trends. In general, the measures suggested by the experts are well-founded and focused on innovation and on the use of technology to survive the impacts of the pandemic. A Value Propostition was elaborated, which adressed more measures that can be pu tinto practice so that companies remain functional during this pandemic. It was concluded that the emergence of this pandemic had a very negative impact on the tourism industry in Portugal, but that there are innovative measures and solutions that may help fight this crisis that looms over the sector.
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Keywords
Turismo COVID-19 Medidas Portugal