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Publication
Comunicação feminista: Visualização estética da história visual do movimento nas suas quatro ondas
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| 32.08 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Esta investigação centra-se na evolução das estratégias de
comunicação e do design ativista ao longo das diferentes
ondas do movimento feminista. Com uma abordagem
interdisciplinar que cruza os campos do design gráfico, da
comunicação visual e dos estudos feministas, parte-se da
ideia de que a linguagem visual é uma ferramenta essencial
de resistência, mobilização e transformação social.
Através da análise de materiais visuais, como cartazes,
fanzines, fotografias, campanhas e publicações, procura-se
compreender como cada “onda” feminista construiu a sua
identidade e aumentou o alcance do movimento,
respondendo aos contextos históricos e sociopolíticos da
altura.
A metodologia adotada combina a análise visual e
contextual, considerando não apenas as características
formais dos artefactos gráficos, mas também os seus
contextos de produção, circulação e receção. É dada
especial atenção à influência das tecnologias digitais no
ativismo contemporâneo.
Como resultado, propõe-se um infográfico que sintetiza
visualmente a evolução da comunicação do feminismo,
funcionando como ferramenta pedagógica e crítica. Esta
dissertação procura, assim, contribuir para o debate sobre o
papel do design na transformação social e reforça a sua
importância na luta por igualdade e justiça de género.
This research focuses on the evolution of communication strategies and activist design throughout the different waves of the feminist movement. Taking an interdisciplinary approach that intersects graphic design, visual communication, and feminist studies, it is based on the idea that visual language is an essential tool for resistance, mobilization, and social transformation. Through the analysis of visual materials such as posters, zines, photographs, campaigns, and publications, the study aims to understand how each feminist “wave” built its identity and expanded the movement’s reach in response to the historical and sociopolitical contexts of its time. The methodology combines visual and contextual analysis, considering not only the formal characteristics of graphic artifacts, but also their contexts of production, circulation, and reception. Special attention is given to how digital technologies have influenced contemporary activism. As a result, the study proposes an infographic that visually synthesizes the evolution of feminist communication, serving as both a pedagogical tool and a critical reflection. This dissertation thus aims to contribute to the ongoing debate on the role of design in social transformation, highlighting its importance as a language of resistance and a force for gender equality and justice.
This research focuses on the evolution of communication strategies and activist design throughout the different waves of the feminist movement. Taking an interdisciplinary approach that intersects graphic design, visual communication, and feminist studies, it is based on the idea that visual language is an essential tool for resistance, mobilization, and social transformation. Through the analysis of visual materials such as posters, zines, photographs, campaigns, and publications, the study aims to understand how each feminist “wave” built its identity and expanded the movement’s reach in response to the historical and sociopolitical contexts of its time. The methodology combines visual and contextual analysis, considering not only the formal characteristics of graphic artifacts, but also their contexts of production, circulation, and reception. Special attention is given to how digital technologies have influenced contemporary activism. As a result, the study proposes an infographic that visually synthesizes the evolution of feminist communication, serving as both a pedagogical tool and a critical reflection. This dissertation thus aims to contribute to the ongoing debate on the role of design in social transformation, highlighting its importance as a language of resistance and a force for gender equality and justice.
Description
Keywords
Comunicação visual Design ativista Movimentos sociais Feminismo Meios de comunicação