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Publication
Campanha publicitária no âmbito social e educativo, para sensibilizar a sociedade portuguesa sobre o cyberbullying entre jovens
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| 13.53 MB | Adobe PDF | |||
| 573.61 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Este projeto de tese assenta na análise e reflexão da aplicabilidade da publicidade na sensibilização do cyberbullying entre os jovens, que frequentam o secundário. Inicia assim com um enquadramento teórico sobre a história e a atualidade das formas e consequências do cyberbullying. Foi criada uma pesquisa sobre a existência e a utilidade de entidades portuguesas na resolução de casos de cyberbullying e de campanhas publicitárias online, que deu origem à criação de uma campanha publicitária nas mídias sociais. Com todos os dados adquiridos foi possível criar um projeto criativo que dá a conhecer aos jovens as consequências do cyberbullying e a quem podem recorrer em caso de serem vítimas.
This thesis project is based on the analysis and reflection of the applicability of advertising to raise awareness of cyberbullying among teenagers, who attend secondary school. It starts as a theoretical framework on the history and the present of the forms and consequences of cyberbullying. A survey was created on the existence and usefulness of Portuguese entities in solving cyberbullying cases and online advertising campaigns, which gave rise to the creation of an effective advertising campaign on social media. With all the data acquired it was possible to create a creative project that makes teenagers aware of the consequences and to whom they shall communicate in case they become a cyberbullying victim.
This thesis project is based on the analysis and reflection of the applicability of advertising to raise awareness of cyberbullying among teenagers, who attend secondary school. It starts as a theoretical framework on the history and the present of the forms and consequences of cyberbullying. A survey was created on the existence and usefulness of Portuguese entities in solving cyberbullying cases and online advertising campaigns, which gave rise to the creation of an effective advertising campaign on social media. With all the data acquired it was possible to create a creative project that makes teenagers aware of the consequences and to whom they shall communicate in case they become a cyberbullying victim.
Description
Keywords
Cyberbullying Sensiblização Mídias sociais Campanha publicitária Criação publicitária