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Publication
A prática da Direção de Arte sob o olhar do Design e da Cultura Visual: relatório de estágio na Volse Agency
| Name: | Description: | Size: | Format: | |
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| 18.24 MB | Adobe PDF |
Advisor(s)
Abstract(s)
No âmbito do mestrado de Design e Cultura Visual, foi
realizado um estágio curricular na agência de branding digital
Volse Agency, que proporcionou, em forma de relatório de
estágio, relatar e descrever o processo e estratégias associadas
ao trabalho desenvolvido em diversos projetos com diferentes
marcas. A metodologia baseia-se na observação, através das
peças realizadas ao longo dos meses de estágio na Volse
Agency, e consequente avaliação com o objetivo de perceber
elementos de coerência visual. A análise individual de uma
seleção de trabalhos de um conjunto de clientes, apresenta-se
como principal estratégia de obtenção de resultados.
Resumindo, através da análise de diversas peças desenvolvidas
para as redes sociais dos clientes da agência procura-se
descrever e enquadrar as mesmas, posicionando-as num
ecossistema digital de uma forma relevante, consistente e
sobretudo coerente. Analisam-se não só aspetos visuais dos
diversos resultados, como também é feita uma reflexão em
forma de crítica aos métodos de trabalho utilizados na agência
para a elaboração criativa das peças. Assim, esta investigação
procura não só analisar o método de criação como um todo,
mas também perceber as influências de cada fase e a
importância de certos aspetos para a definição de uma
identidade. Na revisão bibliográfica são discriminados temas relevantes e
conceitos trabalhados ao longo do período de estágio. Esta
pesquisa pretende valorizar e reforçar fundamentos utilizados
nas atividades descritas, contribuindo para a apresentação de
resultados justificados de forma completa, enfatizando sempre
o processo de criação. A partir desta metodologia é possível
compreender aspectos e influências na direção de arte e no
processo criativo no contexto das redes sociais.
As part of the master's programme in Design and Visual Culture, a curricular internship was carried out at the digital branding agency Volse Agency, which provided an opportunity, in the form of an internship report, to report and describe the process and strategies associated with the work carried out on various projects with different brands. The methodology is based on observation, through the pieces realized over the months of my internship at Volse Agency, and subsequent evaluation with the aim of understanding elements of visual coherence. Individual analysis of a selection of works from a group of clients is the main strategy for obtaining results. In short, by analyzing various pieces developed for the social networks of the agency's clients, we seek to describe and frame them, positioning them in a digital ecosystem in a relevant, consistent and, above all, coherent way. Not only are the visual aspects of the various results analyzed, but a reflection is also made in the form of a critique of the working methods used at the agency for the creative development of the pieces. This research therefore seeks not only to analyze the creative method as a whole, but also to understand the influences of each phase and the importance of certain aspects in defining an identity. The bibliographical review itemizes relevant themes and concepts worked on during the internship period. This research aims to enhance and reinforce the foundations used in the activities described, contributing to the presentation of fully justified results, always emphasizing the creative process. Based on this methodology, it is possible to understand aspects and influences on art direction and the creative process in the context of social networks.
As part of the master's programme in Design and Visual Culture, a curricular internship was carried out at the digital branding agency Volse Agency, which provided an opportunity, in the form of an internship report, to report and describe the process and strategies associated with the work carried out on various projects with different brands. The methodology is based on observation, through the pieces realized over the months of my internship at Volse Agency, and subsequent evaluation with the aim of understanding elements of visual coherence. Individual analysis of a selection of works from a group of clients is the main strategy for obtaining results. In short, by analyzing various pieces developed for the social networks of the agency's clients, we seek to describe and frame them, positioning them in a digital ecosystem in a relevant, consistent and, above all, coherent way. Not only are the visual aspects of the various results analyzed, but a reflection is also made in the form of a critique of the working methods used at the agency for the creative development of the pieces. This research therefore seeks not only to analyze the creative method as a whole, but also to understand the influences of each phase and the importance of certain aspects in defining an identity. The bibliographical review itemizes relevant themes and concepts worked on during the internship period. This research aims to enhance and reinforce the foundations used in the activities described, contributing to the presentation of fully justified results, always emphasizing the creative process. Based on this methodology, it is possible to understand aspects and influences on art direction and the creative process in the context of social networks.
Description
Keywords
Cultura visual Design Redes sociais Direção de Arte Briefing