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A medição do impacto social do projeto Mini Gentilezas através da metodologia SROI
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Abstract(s)
Com o aumento da quantidade de pessoas em situação de rua no Brasil, surgem as instituições do chamado Terceiro Setor para contribuir na construção de uma sociedade mais justa e segura.
Diante dessa realidade, o projeto Mini Gentilezas, da ONG Argilando, surge no Rio de Janeiro em Maio de 2016. Sua proposta é fortalecer iniciativas que promovem campanhas de arrecadação de produtos de higiene pessoal, que são destinados à pessoas em situação de rua.
Todavia, um dos principais problemas do Terceiro Setor é o fato de não gerar lucro, e após três anos de projeto, essa característica começa a impedir o processo de continuar se desenvolvendo.
Uma forma de se obter algum tipo de manutenção e até mesmo obter crescimento em projetos desse setor é através de doações e investimentos. Para isso, contudo, é preciso demonstrar o valor gerado, para justificar sua importância.
A metodologia SROI surge para tal finalidade, medindo o impacto social de um investimento, qualquer que este seja.
A presente tese teve como objetivo analisar a metodologia, utilizando uma abordagem quantitativa para aplicar o SROI no Mini Gentilezas e comprovar se o projeto tem um retorno que justifique buscar mais investimentos.
With the increase of homeless people in Brazil, institutions known as “third sector companies” start to appear to support the construction of a fairer and safer society. Understanding this reality, the NGO Argilando’s project Mini Gentilezas (also known as Mini Kindness) appears in Rio de Janeiro in May 2016. Its proposal is to promote campaigns for the collection of personal hygiene products, which are claimed for the homeless situation. However, one of the main problems of the third sector is the fact that it does not generate profits, and after three years of project, this fact is stopping the process of further development. One way to obtain some kind of maintenance and even keep growing is through donations and investments. To achieve this, it’s necessary to demonstrate the value generated in the project, to justify its importance. The SROI methodology arises for this purpose, measuring the social impact of an investment, whatever it may be. The aim of this thesis was to analyze the methodology, using a quantitative approach to apply the SROI in the Mini Gentilezas and to verify if the project has a return that justifies seeking more investments. The aim of this thesis was to analyze the methodology, using a quantitative approach to apply the SROI in the Mini Gentilezas and to verify if the project has a return that justifies seeking more investments.
With the increase of homeless people in Brazil, institutions known as “third sector companies” start to appear to support the construction of a fairer and safer society. Understanding this reality, the NGO Argilando’s project Mini Gentilezas (also known as Mini Kindness) appears in Rio de Janeiro in May 2016. Its proposal is to promote campaigns for the collection of personal hygiene products, which are claimed for the homeless situation. However, one of the main problems of the third sector is the fact that it does not generate profits, and after three years of project, this fact is stopping the process of further development. One way to obtain some kind of maintenance and even keep growing is through donations and investments. To achieve this, it’s necessary to demonstrate the value generated in the project, to justify its importance. The SROI methodology arises for this purpose, measuring the social impact of an investment, whatever it may be. The aim of this thesis was to analyze the methodology, using a quantitative approach to apply the SROI in the Mini Gentilezas and to verify if the project has a return that justifies seeking more investments. The aim of this thesis was to analyze the methodology, using a quantitative approach to apply the SROI in the Mini Gentilezas and to verify if the project has a return that justifies seeking more investments.
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Keywords
Gestão do design SROI Terceiro setor Mini Gentilezas Situação de rua