Publicação
Consumers´ perspectives on handmade/artisan fashion products made from recycled clothing combined with tradicional cloth
| dc.contributor.advisor | Pedrosa, Isabel Maria Mendes Barbosa, Maria de Belém da Conceição Ferreira | |
| dc.contributor.author | Saepudin, Dindin | |
| dc.date.accessioned | 2022-01-24T19:00:10Z | |
| dc.date.available | 2022-01-24T19:00:10Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Fashion industry especially clothing is one of the largest sub-sectors that give contribute to carbon footprint in the world this day. This over consumption has resulted to unbalance the environment. These activities are rapidly growing across the globe and have an important role in creating awareness among the consumers regarding the products that environmentally friendly and their impact on the environment which helps the consumers in their buying decisions So, changing consumer perspectives it can be a way that presumed to be sustainability consume and environmentally safe. Product fashion that features the benefits of green ecological and social cultural tradition can be beneficial. This paper attempts to explore the usage of fashion product from the artisan that hand base labor where the product made from recycled clothing material combining with traditional cloth among the consumer purchase behavior. Therefore, the purpose of this research is to investigate and explore the factors consumer behavior of environmental concern, altruistic motivation, fashion motivation, price perception, perceived value, product involvement, personal value, emotional value, and social status influence consumers attitudes toward handmade/artisan fashion products. Also, the factors consumer behavior on the intention to purchase of handmade/artisan fashion products made from recycled clothing combined with traditional cloth rather for personal use and gifting, also how it affects, and, in ways, shapes consumers purchase intention when aware of the impact of their actions in the environment and social responsibility. This study was based on the literature review, and it was conducted a questionnaire to 320 participants comprising three groups’ consumers: Indonesians living in home country, Indonesian individuals living in abroad, and people unrelated with Indonesia such as Europeans with all the other nationalities. The analysis of the results found that shows consumers price perception, perceived value, product involvement, emotional value, and consumer attitudes significant influenced on intention to purchase for self use. The second result found perceived value, product involvement and consumer attitudes significant influenced on intention to purchase for gifting. The last altruistic motivation and social status significant influenced on consumer attitudes toward handmade/artisan fashion products made from recycled clothing combined with traditional cloth. | pt_PT |
| dc.identifier.tid | 202896471 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/38969 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Environmental concern | pt_PT |
| dc.subject | Consumer motivation | pt_PT |
| dc.subject | Consumer perception | pt_PT |
| dc.subject | Consumer attitude | pt_PT |
| dc.subject | Product involvement | pt_PT |
| dc.subject | Personal value | pt_PT |
| dc.subject | Emotional value | pt_PT |
| dc.subject | Social status | pt_PT |
| dc.subject | Intention to purchase | pt_PT |
| dc.subject | Self use and giftingv | pt_PT |
| dc.title | Consumers´ perspectives on handmade/artisan fashion products made from recycled clothing combined with tradicional cloth | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.grantor | Instituto Politécnico de Coimbra |
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