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Publication
Consumers´ perspectives on handmade/artisan fashion products made from recycled clothing combined with tradicional cloth
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Authors
Abstract(s)
Fashion industry especially clothing is one of the largest sub-sectors that give contribute
to carbon footprint in the world this day. This over consumption has resulted to unbalance
the environment. These activities are rapidly growing across the globe and have an important
role in creating awareness among the consumers regarding the products that environmentally
friendly and their impact on the environment which helps the consumers in their buying
decisions So, changing consumer perspectives it can be a way that presumed to be
sustainability consume and environmentally safe. Product fashion that features the benefits
of green ecological and social cultural tradition can be beneficial. This paper attempts to
explore the usage of fashion product from the artisan that hand base labor where the product
made from recycled clothing material combining with traditional cloth among the consumer
purchase behavior.
Therefore, the purpose of this research is to investigate and explore the factors consumer
behavior of environmental concern, altruistic motivation, fashion motivation, price
perception, perceived value, product involvement, personal value, emotional value, and
social status influence consumers attitudes toward handmade/artisan fashion products. Also,
the factors consumer behavior on the intention to purchase of handmade/artisan fashion
products made from recycled clothing combined with traditional cloth rather for personal
use and gifting, also how it affects, and, in ways, shapes consumers purchase intention when
aware of the impact of their actions in the environment and social responsibility.
This study was based on the literature review, and it was conducted a questionnaire to
320 participants comprising three groups’ consumers: Indonesians living in home country,
Indonesian individuals living in abroad, and people unrelated with Indonesia such as
Europeans with all the other nationalities. The analysis of the results found that shows
consumers price perception, perceived value, product involvement, emotional value, and
consumer attitudes significant influenced on intention to purchase for self use. The second
result found perceived value, product involvement and consumer attitudes significant
influenced on intention to purchase for gifting. The last altruistic motivation and social status
significant influenced on consumer attitudes toward handmade/artisan fashion products
made from recycled clothing combined with traditional cloth.
Description
Keywords
Environmental concern Consumer motivation Consumer perception Consumer attitude Product involvement Personal value Emotional value Social status Intention to purchase Self use and giftingv