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Publication
Rebranding da Federação Portuguesa de Atletismo
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 47.11 MB | Adobe PDF |
Authors
Abstract(s)
Este projeto propõe uma estratégia de rebranding para a
Federação Portuguesa de Atletismo (FPA), por forma a aumentar
a sua visibilidade e conferir um impacto positivo junto do
público em geral. Para tal, é necessária, antes de mais, uma
análise crítica e comparativa das várias organizações desportivas
cuja visibilidade é atualmente superior à da FPA.
Pretende-se, através de uma linguagem visual coerente,
contribuir para o reconhecimento e posicionamento da FPA no
mundo desportivo português e na sociedade - sublinhando a sua
importância cultural, uma vez que é um dos desportos nacionais
mais medalhados e dos mais antigos do mundo. A colaboração
entre design e desporto, sobretudo fora do âmbito do futebol, é
de extrema importância, quando se compreende o panorama
histórico e cultural português em termos de design e de desporto.
This project proposes a rebranding strategy for the Portuguese Athletics Federation (FPA) in order to increase its visibility and generate a positive impact among the general public. To achieve this, a critical and comparative analysis of various sports organizations that currently enjoy greater visibility than the FPA is essential. The aim is to contribute to the recognition and positioning of the FPA within the Portuguese sports landscape and society through a coherent visual language—emphasizing its cultural significance, as athletics is one of the country's most decorated sports and one of the oldest in the world. The collaboration between design and sport, especially beyond the realm of football, is of utmost importance when considering the historical and cultural context of design and sport in Portugal.
This project proposes a rebranding strategy for the Portuguese Athletics Federation (FPA) in order to increase its visibility and generate a positive impact among the general public. To achieve this, a critical and comparative analysis of various sports organizations that currently enjoy greater visibility than the FPA is essential. The aim is to contribute to the recognition and positioning of the FPA within the Portuguese sports landscape and society through a coherent visual language—emphasizing its cultural significance, as athletics is one of the country's most decorated sports and one of the oldest in the world. The collaboration between design and sport, especially beyond the realm of football, is of utmost importance when considering the historical and cultural context of design and sport in Portugal.
Description
Keywords
Rebranding Identidade visual Design e desporto Comunicação visual