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Publication
Alcácer Rock Beer
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.15 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O projeto Alcácer Rock Beer trata-se de um projeto de um evento de cerveja artesanal cujo intuito será promover o turismo no município de Alcácer do Sal, promovendo simultaneamente o conhecimento e consumo de diversas marcas desta tipologia de cervejas portuguesas. O objetivo será igualmente promover e dinamizar o território pouco explorado neste âmbito, de forma a tornar a localidade mais atrativa e aumentar a procura pela mesma. O presente projeto irá demonstrar de que forma a cerveja poderá contribuir para o desenvolvimento do turismo na localidade. Serão analisadas diversas componentes de forma a identificar se o evento se enquadra e se será viável ocorrer nesta localidade, de acordo com a oferta turística e cultura existente, por forma a garantir a sua prosperidade ao longo dos anos.
Para que esta análise fosse possível, foi realizada uma análise documental, recorrendo a artigos científicos relacionados com a área do turismo, eventos e cerveja, e também a livros da mesma temática. Recorreu-se igualmente a pesquisa via internet de forma a obter-se informações que não constam na literatura académica, tendo como exemplo as características dos eventos já existentes nacional e internacionalmente (Oktoberfest) de cerveja artesanal, assim como pesquisa de preços de serviços e artigos necessários à elaboração do evento Alcácer Rock Beer. Foram efetuadas duas entrevistas essenciais para estabelecer as componentes e características que o evento deveria assumir, assim como para averiguar se o mesmo se iria enquadrar e ser bem-sucedido no município de Alcácer do Sal.
Após ter sido efetuada toda a recolha de informação necessária, foi possível afirmar a viabilidade da implementação de um evento com a índole do Alcácer Rock Beer no município de Alcácer do Sal, tendo sido analisados diversos indicadores indispensáveis ao sucesso do mesmo.
The Alcácer Rock Beer project is a craft beer event whose purpose will be to promote tourism in the municipality of Alcácer do Sal, while promoting the knowledge and consumption of several brands of this type of Portuguese beers. The goal will also be to promote and boost the area, which has been little explored in this field, in order to make the town more attractive and increase demand for it. This project will demonstrate how beer can contribute to the development of tourism in the locality. Several components will be analyzed in order to identify if the event fits and will be feasible to occur in this locality, according to the existing tourist supply and culture, in order to ensure its prosperity over the years. In order to enable this analysis, a documental analysis was carried out, using scientific articles related to the area of tourism, events and beer, and also books on the same topic. Internet research was also used in order to obtain information that is not available in the academic literature, such as the characteristics of existing national and international (Oktoberfest) craft beer events, as well as research on prices of services and items needed to prepare the Alcácer Rock Beer event. Two essential interviews were conducted to establish the components and characteristics that the event should have, as well as to find out if it would fit and be successful in the municipality of Alcácer do Sal. After all the necessary information was collected, it was possible to confirm the feasibility of implementing an event such as Alcácer Rock Beer in the municipality of Alcácer do Sal, since several indicators were analysed which are essential to its success.
The Alcácer Rock Beer project is a craft beer event whose purpose will be to promote tourism in the municipality of Alcácer do Sal, while promoting the knowledge and consumption of several brands of this type of Portuguese beers. The goal will also be to promote and boost the area, which has been little explored in this field, in order to make the town more attractive and increase demand for it. This project will demonstrate how beer can contribute to the development of tourism in the locality. Several components will be analyzed in order to identify if the event fits and will be feasible to occur in this locality, according to the existing tourist supply and culture, in order to ensure its prosperity over the years. In order to enable this analysis, a documental analysis was carried out, using scientific articles related to the area of tourism, events and beer, and also books on the same topic. Internet research was also used in order to obtain information that is not available in the academic literature, such as the characteristics of existing national and international (Oktoberfest) craft beer events, as well as research on prices of services and items needed to prepare the Alcácer Rock Beer event. Two essential interviews were conducted to establish the components and characteristics that the event should have, as well as to find out if it would fit and be successful in the municipality of Alcácer do Sal. After all the necessary information was collected, it was possible to confirm the feasibility of implementing an event such as Alcácer Rock Beer in the municipality of Alcácer do Sal, since several indicators were analysed which are essential to its success.
Description
Keywords
Cerveja Artesanal Turismo Eventos