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Relatório de Estágio: MagniFinance
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| 5.58 MB | Adobe PDF |
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O presente relatório tem como objetivo relatar as atividades desenvolvidas num estágio
curricular que teve lugar na empresa MagniFinance e que incidiu sobre a área de Marketing
Digital. A duração do estágio foi de aproximadamente dois meses, tendo início no dia 20 de
Novembro de 2017 e término no dia 19 de Janeiro de 2018.
O relatório de estágio é composto por duas partes: o Enquadramento Teórico e o
Enquadramento Prático. O Enquadramento Teórico aborda o Marketing, quer enquanto
conceito como área de estudo, a sua evolução e a sua transição para o mundo digital. A parte
teórica do relatório também aborda o Marketing Digital e algumas das suas técnicas. Já o
Enquadramento Prático envolve a apresentação da empresa, uma análise à sua presença digital
e as atividades desenvolvidas durante o estágio, bem como sugestões de melhoria para a
empresa na perspetiva da estagiária.
The purpose of this report is to report on the activities carried out in a curricular internship that took place at MagniFinance and which was conducted under the Digital Marketing area. The duration of the internship was approximately two months, starting on November 20, 2017 and ending on January 19, 2018. The internship report is divided in two parts: the Theoretical Framework and the Practical Framework. The Theoretical Framework addresses Marketing, both as a concept and as a field of study, its evolution and its transition to the digital world. The Theoretical Part of the report also addresses Digital Marketing and some of its techniques. The Practical Framework includes the presentation of the company, an analysis of its digital presence and the activities developed during the internship, as well as improvement suggestions for the company from the perspective of the trainee.
The purpose of this report is to report on the activities carried out in a curricular internship that took place at MagniFinance and which was conducted under the Digital Marketing area. The duration of the internship was approximately two months, starting on November 20, 2017 and ending on January 19, 2018. The internship report is divided in two parts: the Theoretical Framework and the Practical Framework. The Theoretical Framework addresses Marketing, both as a concept and as a field of study, its evolution and its transition to the digital world. The Theoretical Part of the report also addresses Digital Marketing and some of its techniques. The Practical Framework includes the presentation of the company, an analysis of its digital presence and the activities developed during the internship, as well as improvement suggestions for the company from the perspective of the trainee.
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