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Publication
Through her lens: The feminization of editorial design
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.89 MB | Adobe PDF |
Authors
Abstract(s)
Women have historically been barred from gaining access to influential roles within visual media by structural and cultural influences. This thesis examines the persistent gender gap within the art and creative direction industry. The goal is to bring awareness — investigating the pioneering careers of early female art directors will highlight the gender disparity complexities of a field that men have traditionally and predominantly run. Emphasizing editorial design, the research shows how institutional biases have changed industry standards, leading to a constraint in women’s career trajectories, creativity, visibility, and overall representation within the field. Through a case study of pioneer art director Cipe Pineles, the thesis highlights the contributions of women who challenged normative boundaries, redefining the visual culture of their time. This research focuses on the significant achievements of these women and their impact in transforming editorial design and visual communication by analyzing the obstacles they faced along the way — including limited opportunities for professional advancements, restrictive and sexist expectations, and systemic biases. Combined with historical analysis and contemporary perspectives, this dissertation examines data and interviews with current female creatives to assess the progress of gender equity within the industry. This work aims to be a contribution to the broader discourse of gender equity within the creative field, creating a structure for understanding gender representation in shaping creative professions and visual culture.
Description
Keywords
Gender inequality Equity in design Pioneering women Visual storytelling Industry norms Cipe Pineles