“CAVIIAR FOR ALL” A CASE STUDY OF AN INNOVATIVE APPLICATION FOR CATERING, TOURISM AND CULTURE

Brito, Silvio; Thomaz, João; Sanchez Garcia, José; Silva, Carlos

http://hdl.handle.net/10400.26/29210

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Many people think that when we want something like a product or a service it comes from a financial point of view, but what really makes businesses sustainable and growth is creativity and innovation. This paper presents a real case study that exemplifies the notion of “idea to product” of an innovative application for the information and propagation of catering, tourism and culture (caviiar.pt). This is an uninterrupted service, which is oriented to give “real time” information about catering services and regional or nearby culture and touristic points of interest. It also allows the promotion of gastronomic or cultural events with information relevant to the idea of the application. This project intends to create a new catering, touristic and cultural notion with a high level of interaction with clients and their necessities or wants, bringing to daylight a new touristic concept: “online assessment tourism”.