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Gestão do design em instituições artísticas: um estudo de caso sobre a aplicação do design na Fundação Calouste Gulbenkian
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| 178.82 KB | Adobe PDF | |||
| 4.62 MB | Adobe PDF |
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Abstract(s)
A crescente necessidade de mudança da perspectiva sobre a gestão de museus e espaços culturais, no que toca aos desafios de financiamento e à necessidade de acompanhar as expectativas e interesses dos visitantes, alavancou a aplicação do Design como um fator estratégico de vantagem competitiva. O propósito deste estudo passa por conhecer este sector de atividade, procurando compreender a Gestão do Design enquanto disciplina e como forma de agregar valor.
O escopo deste trabalho consiste na investigação da relação entre instituições artísticas, e o design e a Gestão do Design. Por intermédio de um estudo de caso, o objetivo principal passa por compreender o papel do design e de sua gestão na Fundação Calouste Gulbenkian, a fim de contribuir para ampliar o conhecimento desta relação no âmbito nacional. Desta forma desejamos potencializar, também, o desenvolvimento de futuros estudos que permitam a utilização efetiva do design enquanto recurso estratégico em museus e espaços culturais do século XXI.
The growing need for change in the perspective of arts management, in terms of challenges with funding and difficulty to follow the expectations and interests of visitors, has induced the use of design as a strategic factor of competitive advantage. The purpose of this study is to understand Design Management as a discipline and as a way of adding value, while studying the field of museums and cultural centers. The scope of this work consists of investigating the relation between artistic institutions, and design and Design Management. Through a case study, the main goal is to understand the role of design and its management at Calouste Gulbenkian Foundation, in order to contribute to expanding knowledge at a national level. In this way, we also want to enhance the development of future studies that allow an effective use of design as a strategic resource in the 21st century museums and cultural spaces.
The growing need for change in the perspective of arts management, in terms of challenges with funding and difficulty to follow the expectations and interests of visitors, has induced the use of design as a strategic factor of competitive advantage. The purpose of this study is to understand Design Management as a discipline and as a way of adding value, while studying the field of museums and cultural centers. The scope of this work consists of investigating the relation between artistic institutions, and design and Design Management. Through a case study, the main goal is to understand the role of design and its management at Calouste Gulbenkian Foundation, in order to contribute to expanding knowledge at a national level. In this way, we also want to enhance the development of future studies that allow an effective use of design as a strategic resource in the 21st century museums and cultural spaces.
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Keywords
Gestão do Design Design Instituição artística Museu Fundação Calouste Gulbenkian