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Publication
Lisboa: o hub do turismo de reuniƵes
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|---|---|---|---|---|
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Advisor(s)
Abstract(s)
O papel dos aeroportos tem vindo a revelar-se fundamental no sistema turĆstico embora muitas
vezes passe despercebido por ser considerado um complemento ao transporte aƩreo. Esta
investigaĆ§Ć£o pressupƵe uma mudanƧa de paradigma e a rutura com um conjunto de
posicionamentos obsoletos, na tentativa de encontrar abordagens atuais, com vantagens para a
gestĆ£o dos destinos turĆsticos. O planeamento de estratĆ©gias, tendo em conta as especificidades
de cada mercado, Ć© pois essencial para uma conceptualizaĆ§Ć£o inovadora de produtos turĆsticos
prioritƔrios.
Esta dissertaĆ§Ć£o pretende, assim, promover um estudo diferente e transformador ao relacionar
duas temƔticas distintas - os aeroportos e o turismo de reuniƵes - mas que se potenciam quando
tratadas em conjunto sob um olhar dinĆ¢mico. Os novos desafios que se colocam aos modelos
de gestĆ£o aeroportuĆ”ria, resultantes da atual era competitiva, obrigam Ć criaĆ§Ć£o de estratĆ©gias
diferenciadas. Por outro lado, o turismo de reuniƵes, considerado segmento chave para o turismo
portuguĆŖs, e em particular para a regiĆ£o de Lisboa, terĆ” de se elevar a um novo patamar de
excelĆŖncia. Para alĆ©m da adoĆ§Ć£o de uma abordagem inovadora, Ć© primordial que os destinos
adotem um modelo de desenvolvimento regional sistĆ©mico, ancorado nos princĆpios da qualidade
com o desenvolvimento de infraestruturas e serviƧos crĆticos Ć melhoria da oferta.
A metodologia adotada para dar resposta a esta investigaĆ§Ć£o passou pela anĆ”lise empĆrica de
dados que permitiu caracterizar em extensĆ£o e pertinĆŖncia as particularidades deste binĆ³mio. As
entrevistas exploratĆ³rias com especialistas e a aplicaĆ§Ć£o de um inquĆ©rito por questionĆ”rio
possibilitaram criar uma base sĆ³lida de informaĆ§Ć£o que contribuiu para dar resposta ao estudo
proposto.
The role of airports has revealed itself as crucial in the tourism system although often goes unnoticed as it is deemed ancillary to the air transportation. This assessment presumes a change in the paradigm and a rupture with a set of obsolete positions in an attempt to find contemporary approaches with an advantage point for the tourism destination management. The planning of strategies bearing in mind the specificities of each market is therefore of the essence for an innovative conceptualization of priority tourism products. This dissertation thus intent to promote a difference and transformational study by relating the two distinct matters ā airports and meeting industry ā which enhance each other when jointly analysed under a dynamic outlook. The new challenges placed to airport management models, resultant from the current competitive era demand the creation of differentiated strategies. On another side of the question, the meeting industry is a key segment for Portuguese tourism broadly and for the Lisbon region in particular, and must be elevated to a new level of excellence. Beyond the adoption of an innovative approach it is of prime importance for the destinations to adopt a systemic regional development model grounded on principles of quality aided by development of infrastructures and services critical for an improvement of the offer. The methodology adopted to respond to this assessment has gone through an empirical analysis of data which in turn has made possible to characterize the extension and relevance of the particulars on this duality. The exploratory expert interviews and the application of queries by questionnaire have enabled for the creation of a solid base of information, contributing to the answers to the challenges proposed.
The role of airports has revealed itself as crucial in the tourism system although often goes unnoticed as it is deemed ancillary to the air transportation. This assessment presumes a change in the paradigm and a rupture with a set of obsolete positions in an attempt to find contemporary approaches with an advantage point for the tourism destination management. The planning of strategies bearing in mind the specificities of each market is therefore of the essence for an innovative conceptualization of priority tourism products. This dissertation thus intent to promote a difference and transformational study by relating the two distinct matters ā airports and meeting industry ā which enhance each other when jointly analysed under a dynamic outlook. The new challenges placed to airport management models, resultant from the current competitive era demand the creation of differentiated strategies. On another side of the question, the meeting industry is a key segment for Portuguese tourism broadly and for the Lisbon region in particular, and must be elevated to a new level of excellence. Beyond the adoption of an innovative approach it is of prime importance for the destinations to adopt a systemic regional development model grounded on principles of quality aided by development of infrastructures and services critical for an improvement of the offer. The methodology adopted to respond to this assessment has gone through an empirical analysis of data which in turn has made possible to characterize the extension and relevance of the particulars on this duality. The exploratory expert interviews and the application of queries by questionnaire have enabled for the creation of a solid base of information, contributing to the answers to the challenges proposed.
Description
Keywords
Aeroporto Turismo de reuniƵes Qualidade Competitividade dos destinos InovaĆ§Ć£o Airport Meetings industry Quality Innovation Destination competition