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Publication
Tendências, criatividade e visual merchandising: relatório de estágio na marca Gato Preto
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.28 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Este trabalho consiste na realização de um Relatório de
Estágio que explora a relação entre visual merchandising,
tendências, branding e marca na empresa Gato Preto, onde
foi realizado o estágio.
Consistiu numa revisão da literatura sobre o tema como
forma de apoio teórico à prática, bem como a análise de e
demonstração das tarefas que foram executadas no âmbito de
estágio, com ênfase no Visual Merchandising como novo
modelo de atuação das empresas para impulsionar a marca e
cativar os consumidores. Para isso, o estudo aprofundou
ainda importantes conceitos nesse sentido, tais como o de
marca, de branding e tendências, sobretudo as com foco na
área de estudo, ou seja, de decoração de interiores.
Este relatório procurou, assim, mostrar os conhecimentos
práticos e teóricos apreendidos ao longo do estágio, assim
como explorar de que forma a Loja Gato Preto aplica estes
conceitos na prática diária e de acordo com o seu conceito de
marca.
Através deste percurso teórico-prático foi possível apreender
importantes conceitos e, sobretudo, a forma como estes
impactam na realidade das empresas de design de interiores,
permitindo um crescimento sólido em um mercado cada vez
mais global e urgente, onde as tendências mudam
constantemente, sendo necessária uma adaptação a este novo
modelo de consumo.
This work consists of carrying out an Internship Report that explores the relationship between visual merchandising, trends, branding and brand at the company Gato Preto, where the internship was carried out. It consisted of a review of the literature on the topic as a form of theoretical support for practice, as well as the analysis and demonstration of the tasks that were performed within the internship, with an emphasis on Visual Merchandising as a new model of action for companies to boost the brand and captivate consumers. To this end, the study also delved into important concepts in this sense, such as brand, branding and trends, especially those focusing on the area of study, that is, interior decoration. This report therefore sought to show the practical and theoretical knowledge learned throughout the internship, as well as exploring how Loja Gato Preto applies these concepts in daily practice and in accordance with its brand concept. Through this theoretical-practical path it was possible to grasp important concepts and, above all, the way in which they impact the reality of interior design companies, allowing solid growth in an increasingly global and urgent market, where trends are constantly changing, adaptation to this new consumption model is necessary.
This work consists of carrying out an Internship Report that explores the relationship between visual merchandising, trends, branding and brand at the company Gato Preto, where the internship was carried out. It consisted of a review of the literature on the topic as a form of theoretical support for practice, as well as the analysis and demonstration of the tasks that were performed within the internship, with an emphasis on Visual Merchandising as a new model of action for companies to boost the brand and captivate consumers. To this end, the study also delved into important concepts in this sense, such as brand, branding and trends, especially those focusing on the area of study, that is, interior decoration. This report therefore sought to show the practical and theoretical knowledge learned throughout the internship, as well as exploring how Loja Gato Preto applies these concepts in daily practice and in accordance with its brand concept. Through this theoretical-practical path it was possible to grasp important concepts and, above all, the way in which they impact the reality of interior design companies, allowing solid growth in an increasingly global and urgent market, where trends are constantly changing, adaptation to this new consumption model is necessary.
Description
Keywords
Marca Branding Tendências Visual merchandising