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Publication
Relatório de Estágio. Agência Casa Tropi – Creative Design Studio
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 120.24 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Este relatório tem como objetivo descrever a experiência profissional da
candidata que realizou um estágio académico no âmbito do Mestrado de
Gestão do Design. O dito estágio decorreu entre 27 de setembro de 2023
e 2 de fevereiro de 2024 na agência de design Casa Tropi.
A agência onde foi realizado o estágio tem uma equipa multicultural o que
acaba por reunir clientes de diferentes nacionalidades. Neste relatório
serão também analisados os diferentes mercados para os quais a agência
já trabalhou, sendo eles Portugal, Brasil, Angola e outros.
No referido relatório consta o funcionamento da agência, a forma como
está estruturada e as metodologias utilizadas durante os processos de
criação. Com o intuito de verificar as relações academia e mercado, são
feitas conexões entre as metodologias da agência e as descritas por
autores num enquadramento teórico que explora a importância do
Branding e da Identidade Visual para a criação de uma marca e prevê a
sua compreensão mais detalhada.
Além disso, será ainda possível analisar as conclusões da candidata,
feitas após a realização deste mesmo estágio.
The aim of this report is to describe the professional experience of the candidate who undertook an academic internship as part of the Master's Degree in Design Management. The internship took place between September 27, 2023 and February 2, 2024 at the Casa Tropi design agency. The agency where the internship took place has a multicultural team, which ends up bringing together clients of different nationalities. This report will also analyze the different markets for which the agency has worked, including Portugal, Brazil, Angola and others. The report describes how the agency works, how it is structured, and the methodologies used during the creative processes. In order to verify the relationship between academia and the market, connections are made between the agency's methodologies and those described by authors in a theoretical framework that explores the importance of Branding and Visual Identity for the creation of a brand and provides a more detailed understanding. In addition, it will also be possible to analyze the candidate's conclusions, made after carrying out this same internship.
The aim of this report is to describe the professional experience of the candidate who undertook an academic internship as part of the Master's Degree in Design Management. The internship took place between September 27, 2023 and February 2, 2024 at the Casa Tropi design agency. The agency where the internship took place has a multicultural team, which ends up bringing together clients of different nationalities. This report will also analyze the different markets for which the agency has worked, including Portugal, Brazil, Angola and others. The report describes how the agency works, how it is structured, and the methodologies used during the creative processes. In order to verify the relationship between academia and the market, connections are made between the agency's methodologies and those described by authors in a theoretical framework that explores the importance of Branding and Visual Identity for the creation of a brand and provides a more detailed understanding. In addition, it will also be possible to analyze the candidate's conclusions, made after carrying out this same internship.
Description
Keywords
Branding Design de identidade visual Gestão do Design Relatório de estágio Casa Tropi