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Plano de negócios da "Walk-In-Blue": turismo de experiências na ilha do Faial, Açores
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Authors
Abstract(s)
O presente Plano de Negócios diz respeito à criação e análise da sustentabilidade
(económica, social e ambiental) de uma Empresa de Animação Turística, denominada
“Walk-In-Blue”, focada em experiências desenvolvidas maioritariamente na natureza,
envolvendo emoções fortes e uma perspetiva diferenciadora da ilha do Faial, nos Açores.
É importante realçar os clusters de pacotes, que serão oferecidos tendo em conta as
motivações e interesses dos clientes.
A empresa pretende contribuir para o desenvolvimento do turismo local e em particular,
melhorar a oferta de animação turística através da envolvência dos turistas no destino com
atividades inovadoras. O potencial dos recursos naturais e culturais presentes no
território, aliados aos ideais e características da empresa, fazem com que a “Walk-In Blue” se integre no mercado faialense e açoriano, com elevado potencial para ser,
futuramente, a empresa local com maior prestígio na animação turística.
Na investigação, foram realizadas entrevistas a profissionais do turismo e questionários à
população como um todo, obtendo-se resultados interessantes e úteis que foram
considerados no desenvolver do projeto (mercados-alvo, impacto da sazonalidade,
condicionantes e perspetivas dos consumidores, entre outros).
Através da elaboração deste plano, podemos concluir que a empresa será viável em todas
as suas vertentes. Em termos económico-financeiros, será necessário um investimento no
valor de 105.000€, que terá um retorno no prazo de 4 anos e 3 meses (Payback period),
um VAL de 49.058€ e uma TIR de 19%.
This Business Plan concerns the creation and sustainability analysis (economic, social and environmental) of a Tourism Entertainment Company, called "Walk-In-Blue", focused on experiences developed mainly in nature, involving strong emotions and a differentiating perspective of Faial Island, in the Azores. It is important to highlight the package clusters, which will be offered considering the motivations and interests of customers. The company intends to contribute to the development of local tourism and to improve the offer of tourist entertainment by involving tourists in the destination with innovative activities. The potential of natural and cultural resources in the territory, combined with the ideals and characteristics of the company, mean that "Walk-In-Blue" is integrated into the Faial and Azorean market, with high potential to be, in the future, the most prestigious local company in tourist entertainment. In the research, interviews with tourism professionals and questionnaires to the population were carried out, obtaining interesting and useful results that were considered in the development of the project (target markets, impact of seasonality, constraints and consumer perspectives, among others). Through the elaboration of this plan, we can conclude that the company will be viable in all its aspects. In economic and financial terms, it will require an investment of 105,000€, which will have a payback period of 4 years and 3 months, an NPV of 49,058€ and an IRR of 19%.
This Business Plan concerns the creation and sustainability analysis (economic, social and environmental) of a Tourism Entertainment Company, called "Walk-In-Blue", focused on experiences developed mainly in nature, involving strong emotions and a differentiating perspective of Faial Island, in the Azores. It is important to highlight the package clusters, which will be offered considering the motivations and interests of customers. The company intends to contribute to the development of local tourism and to improve the offer of tourist entertainment by involving tourists in the destination with innovative activities. The potential of natural and cultural resources in the territory, combined with the ideals and characteristics of the company, mean that "Walk-In-Blue" is integrated into the Faial and Azorean market, with high potential to be, in the future, the most prestigious local company in tourist entertainment. In the research, interviews with tourism professionals and questionnaires to the population were carried out, obtaining interesting and useful results that were considered in the development of the project (target markets, impact of seasonality, constraints and consumer perspectives, among others). Through the elaboration of this plan, we can conclude that the company will be viable in all its aspects. In economic and financial terms, it will require an investment of 105,000€, which will have a payback period of 4 years and 3 months, an NPV of 49,058€ and an IRR of 19%.
Description
Keywords
Plano de Negócios Animação Turística Açores Faial Business Plan Azores Tourism Recreation