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Publication
A influência da comunicação no funcionamento da escola como organização
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Advisor(s)
Abstract(s)
Esta investigação analisa a influência da comunicação interna no funcionamento da escola enquanto organização, a partir da perceção de diversos atores da comunidade educativa, alunos, professores, diretores, funcionários e encarregados de educação. O foco principal deste trabalho é estudar a influência da comunicação no funcionamento da escola como organização. Para o desenvolvimento deste estudo, adotou-se uma abordagem qualitativa com recurso a entrevistas semiestruturadas realizadas em duas escolas públicas, sede agrupamento, ambas no distrito de Setúbal, mas com realidades diferentes, uma numa zona urbana, Escola A e outra a numa zona mais rural, Escola B, em que os testemunhos recolhidos refletiram perceções, sentimentos, desafios, estratégias comunicativas adotadas no contexto escolar e analisadas comparativamente entre grupos. Os dados foram tratados por dimensões, permitindo identificar padrões de
resposta e tensões comunicativas que afetem o clima institucional. Os resultados revelaram dificuldades comuns na clareza das mensagens, na dispersão dos meios de comunicação utilizados e na falta de mecanismos consistentes de participação e diálogo. Os testemunhos obtidos relataram que a comunicação clara e estruturada nem sempre é praticada, e mencionam que uma comunicação bidirecional favorece o funcionamento colaborativo da escola, promovendo um ambiente educativo mais produtivo e integrado. Com base nestas informações, esta tese propõe uma sugestão para a melhoria da comunicação nestas duas escolas, visando otimizar os processos comunicativos e fortalecer a cooperação entre todos os atores educativos, para que a gestão da escola como organização seja influenciada positivamente. Foram propostas soluções estratégicas, como a implementação de plataformas digitais, reuniões participativas e diagnósticos regulares de comunicação. O estudo conclui que investir em práticas
comunicacionais integradas e inclusivas é essencial para fortalecer a coesão organizacional e promover uma cultura escolar mais eficaz e eficiente, transparente e colaborativa.
This research analyzes the influence of internal communication on the functioning of schools as organizations, based on the perceptions of various actors in the educational community: students, teachers, directors, staff, and guardians. The main focus of this work is to study the influence of communication on the functioning of schools as organizations. For the development of this study, a qualitative approach was adopted using semi-structured interviews conducted in two public schools, both located in the Setúbal district, but with different realities: one in an urban area (School A) and the other in a more rural area (School B). The testimonies collected reflected perceptions, feelings, challenges, and communicative strategies adopted in the school context, analyzed comparatively between groups. The data were processed by dimensions, allowing for the identification of response patterns and communicative tensions that affect the institutional climate. The results revealed common difficulties in message clarity, dispersion of communication channels used, and lack of consistent mechanisms for participation and dialogue. The testimonies obtained reported that clear and structured communication is not always practiced, and mentioned that bidirectional communication favors collaborative school functioning, promoting a more productive and integrated educational environment. Based on this information, this thesis proposes suggestions for improving communication in these two schools, aiming to optimize communicative processes and strengthen cooperation among all educational actors, so that school management as an organization is positively influenced. Strategic solutions were proposed, such as the implementation of digital platforms, participatory meetings, and regular communication diagnostics. The study concludes that investing in integrated and inclusive communication practices is essential to strengthen organizational cohesion and promote a more effective and efficient, transparent and collaborative school culture.
This research analyzes the influence of internal communication on the functioning of schools as organizations, based on the perceptions of various actors in the educational community: students, teachers, directors, staff, and guardians. The main focus of this work is to study the influence of communication on the functioning of schools as organizations. For the development of this study, a qualitative approach was adopted using semi-structured interviews conducted in two public schools, both located in the Setúbal district, but with different realities: one in an urban area (School A) and the other in a more rural area (School B). The testimonies collected reflected perceptions, feelings, challenges, and communicative strategies adopted in the school context, analyzed comparatively between groups. The data were processed by dimensions, allowing for the identification of response patterns and communicative tensions that affect the institutional climate. The results revealed common difficulties in message clarity, dispersion of communication channels used, and lack of consistent mechanisms for participation and dialogue. The testimonies obtained reported that clear and structured communication is not always practiced, and mentioned that bidirectional communication favors collaborative school functioning, promoting a more productive and integrated educational environment. Based on this information, this thesis proposes suggestions for improving communication in these two schools, aiming to optimize communicative processes and strengthen cooperation among all educational actors, so that school management as an organization is positively influenced. Strategic solutions were proposed, such as the implementation of digital platforms, participatory meetings, and regular communication diagnostics. The study concludes that investing in integrated and inclusive communication practices is essential to strengthen organizational cohesion and promote a more effective and efficient, transparent and collaborative school culture.
Description
Keywords
Comunicação interna Organização Colaborativa Internal communication Organization Collaborative