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Publication
Forças, dimensões e conceção das marcas - Relatório de estágio na agência Ivity Brand Corp
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 34.79 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Sabemos que, ao longo da história, a identificação do ser
humano com símbolos e marcas evoluiu
significativamente, especialmente nos tempos contemporâneos. As pessoas tornaram-se indivíduos que idolatram marcas criadas por grandes corporações,
fazendo com que a comunicação tenha um grande poder
sobre a espécie humana e sobre o desenvolvimento
cultural. O presente relatório de estágio, apresentado ao
IADE – Faculdade de Design, Tecnologia e Comunicação
da Universidade Europeia no âmbito do Mestrado em Design e Cultura Visual para a obtenção do título
correspondente, visa compreender o papel do branding na
sociedade. Aborda as suas forças, as dimensões da
Identidade Visual e as suas extensões, além da conceção
das marcas. O estudo baseia-se em casos práticos,
desenvolvidos durante o estágio curricular na Ivity Brand
Corp. Este estágio permitiu analisar a dinâmica de trabalho
e os objetivos estabelecidos, além de fornecer uma contextualização sobre a entidade de acolhimento e o
próprio estágio. O relatório inclui um enquadramento
teórico e apresenta os resultados dos projetos desenvolvidos na agência, acompanhados de uma descrição aprofundada do todos os processos e métodos aplicados pela mestranda.
We know that, throughout history, the identification of human beings with symbols and marks has developed significantly, especially in contemporary times. People have become individuals who idolize brands created by large corporations, making communication have great power over the human species and cultural development. The present internship report, submitted to IADE – Faculty of Design, Technology and Communication of the European University within the framework of the Master in Design and Visual Culture for obtaining the corresponding title, aims to understand the role of branding in society. It addresses its strengths, the dimensions of Visual Identity and its extensions, as well as the design of brands. The study is based on practical cases, developed during the curriculum internship at Ivity Brand Corp. This stage allowed to analyze the dynamics of work and the objectives established, as well as provide a contextualization about the host entity and the stage itself. The report includes a theoretical framework and presents the results of the projects developed in the agency, accompanied by an in-depth description of all the processes and methods applied by the master.
We know that, throughout history, the identification of human beings with symbols and marks has developed significantly, especially in contemporary times. People have become individuals who idolize brands created by large corporations, making communication have great power over the human species and cultural development. The present internship report, submitted to IADE – Faculty of Design, Technology and Communication of the European University within the framework of the Master in Design and Visual Culture for obtaining the corresponding title, aims to understand the role of branding in society. It addresses its strengths, the dimensions of Visual Identity and its extensions, as well as the design of brands. The study is based on practical cases, developed during the curriculum internship at Ivity Brand Corp. This stage allowed to analyze the dynamics of work and the objectives established, as well as provide a contextualization about the host entity and the stage itself. The report includes a theoretical framework and presents the results of the projects developed in the agency, accompanied by an in-depth description of all the processes and methods applied by the master.
Description
Keywords
Branding Marcas Forças Dimensões Ivity Brand Corp