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Publication
XpressYou: Relatório de Estágio
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.51 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Para a obtenção do grau de Mestre em Marketing Digital, foi-nos proposto a realização de uma
Dissertação, de um Projeto ou de um Projeto de Estágio. A escolha de relatório de estágio devese
ao facto de permitir colocar em prática os conhecimentos previamente adquiridos e obter
alguma experiência profissional. O estágio decorreu entre outubro e dezembro de 2017, na
empresa XpressYou, que é uma agência de comunicação e design.
A primeira parte do relatório aborda o enquadramento teórico, no qual se aborda o Marketing
Digital, passando para os social media e terminando nas redes sociais, principalmente naquelas
a que a estagiária mais recorreu durante o estágio.
A segunda parte constitui o enquadramento pratico, nomeadamente a caraterização da empresa,
a descrição das tarefas desempenhadas e as dificuldades encontradas ao longo do estágio. E,
por último, serão apresentadas as propostas de melhorias bem como as conclusões.
To obtain a Master's Degree in Digital Marketing, we were offered a Dissertation, a Project or an Internship Report. The choice of an Internship report was made possible by putting into practice the knowledge previously acquired and obtaining some professional experience. The internship took place between October and December 2017 at a company called XpressYou, which is a communication and design agency. The first part of the report addresses the theoretical framework, which addresses Digital Marketing, moving to social media and ending up in social networks, especially those in which interns had more use in the internship. The second part deals with the practical framework, such as the characterization of the company, the description of the tasks performed; the difficulties encountered during the internship. Finally, proposals for improvements and conclusions will be presented.
To obtain a Master's Degree in Digital Marketing, we were offered a Dissertation, a Project or an Internship Report. The choice of an Internship report was made possible by putting into practice the knowledge previously acquired and obtaining some professional experience. The internship took place between October and December 2017 at a company called XpressYou, which is a communication and design agency. The first part of the report addresses the theoretical framework, which addresses Digital Marketing, moving to social media and ending up in social networks, especially those in which interns had more use in the internship. The second part deals with the practical framework, such as the characterization of the company, the description of the tasks performed; the difficulties encountered during the internship. Finally, proposals for improvements and conclusions will be presented.
Description
Keywords
Marketing Digital Redes Sociais Social Media Facebook Instagram