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O Enoturismo no Mundo e em Portugal
| Name: | Description: | Size: | Format: | |
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| 2.87 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Este relatório foi redigido após a realização do estágio curricular que decorreu no Departamento
de Marketing Territorial e de Negócios do Turismo de Portugal I.P, no âmbito do curso de
Mestrado em Gestão do Turismo e Hotelaria da Faculdade de Turismo e Hospitalidade da
Universidade Europeia.
O enoturismo no mundo e em Portugal, é o foco é deste relatório, que neste momento é um dos
tipos de turismo em continuo crescimento e com um futuro promissor. É uma das formas de
turismo que abrange tanto turistas como comunidade local e onde a sua principal motivação é
a integração dos visitantes criando uma relação Win-Win.
O relatório apresenta a entidade acolhedora, assim como a sua organização e o departamento
onde foi realizado o estágio. O mesmo encontra-se dividido em seis partes-capítulos, onde são
explicados primeiro de maneira geral, o que é o enoturismo, a sua contextualização,
apresentamos a oferta e a demanda deste produto e realizamos uma pesquisa do perfil do
enoturista. Diferenciamos o enoturismo em Portugal e realçamos a sua importância presente na
estratégia no Plano Estratégico 2027 do Turismo de Portugal.
Seguidamente procedemos a uma análise da entidade onde foi realizado o estágio.
Identificamos os seus objetivos, missão, organização, desde um ponto de vista amplo e global
até o departamento de marketing onde decorreu o estágio.
Concluindo com a apresentação de uma proposta de valor, onde se cria e investiga de que forma
podemos ajudar a melhoria este setor e propondo uma parceria entre Portugal e Espanha.
This report was written after the curricular internship that took place in the Department of Territorial Marketing and Tourism Business of Portugal I.P, in the context of the Master's Degree course in Tourism Management and Hospitality at the Faculty of Tourism and Hospitality of the European University. Enotourism in the world and in Portugal, is the focus of this report, which is currently one of the types of tourism in continuous growth and with a promising future. It is one of the forms of tourism that covers both tourists and the local community and where its main motivation is the integration of visitors creating a Win-Win relationship. The report presents the host entity, as well as its organization and the department where the internship was held. It is divided in six parts-chapters, where it is explained first in a general way, what is enotourism, its contextualization, we present the offer and the demand of this product and we carry out a research of the enotourist profile. We differentiate wine tourism in Portugal and highlight its importance in the strategy of the 2027 Strategic Plan of Tourism of Portugal. We then proceeded to an analysis of the entity where the internship was carried out. We identified its objectives, mission, organization, from a broad and global point of view to the marketing department where the internship took place. Concluding with the presentation of a value proposal, where we create and investigate how we can help improve this sector and proposing a partnership between Portugal and Spain.
This report was written after the curricular internship that took place in the Department of Territorial Marketing and Tourism Business of Portugal I.P, in the context of the Master's Degree course in Tourism Management and Hospitality at the Faculty of Tourism and Hospitality of the European University. Enotourism in the world and in Portugal, is the focus of this report, which is currently one of the types of tourism in continuous growth and with a promising future. It is one of the forms of tourism that covers both tourists and the local community and where its main motivation is the integration of visitors creating a Win-Win relationship. The report presents the host entity, as well as its organization and the department where the internship was held. It is divided in six parts-chapters, where it is explained first in a general way, what is enotourism, its contextualization, we present the offer and the demand of this product and we carry out a research of the enotourist profile. We differentiate wine tourism in Portugal and highlight its importance in the strategy of the 2027 Strategic Plan of Tourism of Portugal. We then proceeded to an analysis of the entity where the internship was carried out. We identified its objectives, mission, organization, from a broad and global point of view to the marketing department where the internship took place. Concluding with the presentation of a value proposal, where we create and investigate how we can help improve this sector and proposing a partnership between Portugal and Spain.
Description
Keywords
Enoturismo Parceria Estratégia Inovação Win-Win