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As motivações e o impacto social da doação de bens pela hotelaria
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| 1.95 MB | Adobe PDF |
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A hotelaria pode ser colocada ao serviço da comunidade. Sendo um negócio de pessoas para pessoas, a hotelaria não pode ignorar as pessoas da comunidade em que se insere. Com uma consciência cada vez mais clara da responsabilidade social que lhe compete, este setor de atividade desenvolve inúmeros programas de responsabilidade social que visam contribuir para a melhoria da qualidade de vida das populações, impactando a sociedade de uma forma positiva. A doações de bens pela hotelaria é uma realidade em Portugal e os seus efeitos são, reconhecidamente, positivos. Este estudo tem como objetivo avaliar quais as principais motivações inerentes à doação de bens pelas unidades hoteleiras portuguesas, bem como o impacto causado por estas doações. De modo a fazer uma análise mais adequada, recorreu-se ao programa Hospes, da Associação Hotelaria de Portugal, dado que é um programa de referência que faz a ligação entre hotéis doadores e instituições recetoras. Das entrevistas a oito hotéis e a oito instituições, conclui-se que não há uma mensuração objetiva do impacto social causado pelas doações, mas uma perceção generalizada de um impacto significativo provocado por estas doações. Por parte dos hotéis, conclui-se que as motivações são, essencialmente, a prática de um turismo responsável e sustentável e o contributo para a comunidade.
Hospitality could be at the service of the community. As it is a business from people to people, hospitality could not ignore the people of the community nearby. Having in mind a growing awareness of the social responsibility it should have, this sector develops several programmes of social responsibility which intend to contribute to a better quality of life of the community impacting society in a positive way. The donation of goods from hospitality is a reality in Portugal and its effects are clearly recognized as positive. This study intends to evaluate which are the main motivations of the Portuguese hotels to donate, as well as the impacts of those donations. Having in mind a more accurate analysis it was used a programme called Hospes, from Associação Hotelaria de Portugal, as this programme is a reference and it links donor hotels to receiving social foundations. As a result of interviewing eight hotels and eight social foundations, it was concluded that it does not exist an objective measurement of the social impact caused by donations, but it does exist a positive perception as a result of this donations. Analysing the hotels, it was concluded that the main motivations to donate are, essentially, the practice of a responsible and sustainable tourism and the contribute to community.
Hospitality could be at the service of the community. As it is a business from people to people, hospitality could not ignore the people of the community nearby. Having in mind a growing awareness of the social responsibility it should have, this sector develops several programmes of social responsibility which intend to contribute to a better quality of life of the community impacting society in a positive way. The donation of goods from hospitality is a reality in Portugal and its effects are clearly recognized as positive. This study intends to evaluate which are the main motivations of the Portuguese hotels to donate, as well as the impacts of those donations. Having in mind a more accurate analysis it was used a programme called Hospes, from Associação Hotelaria de Portugal, as this programme is a reference and it links donor hotels to receiving social foundations. As a result of interviewing eight hotels and eight social foundations, it was concluded that it does not exist an objective measurement of the social impact caused by donations, but it does exist a positive perception as a result of this donations. Analysing the hotels, it was concluded that the main motivations to donate are, essentially, the practice of a responsible and sustainable tourism and the contribute to community.
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Keywords
Responsabilidade social Hotelaria Doações Turismo sustentável Impacto social Social responsibility Hospitality Donations Sustainable tourism Social impact