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Publication
A escolha de Lisboa como venue de congressos médicos
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Authors
Abstract(s)
O segmento do turismo de negócios tem apresentado uma relevância crescente no
setor do turismo e na economia dos países, em consequência das receitas que dele
decorrem e da sua contribuição representativa para o Produto Interno Bruto. Lisboa
tem se apresentado como um dos destinos melhor posicionados internacionalmente
para a receção e realização dos diversos tipos de meetings. Atualmente, muitos dos
congressos organizados têm como temática subjacente a medicina. Os Organizadores
Profissionais de Congressos constituem empresas especializadas na organização de
congressos, detendo um grande conhecimento acerca deste contexto dada a sua
experiência, especialização e contacto com clientes. Esta dissertação pretende aferir
qual a perceção dos Organizadores Profissionais de Congressos acerca dos fatores
para a escolha do destino Lisboa para a organização de congressos médicos.
Através da realização de entrevistas a diversos Organizadores Profissionais de
Congressos, foi possível concluir que estes consideram que os fatores mais relevantes
para a escolha de Lisboa aquando da organização de congressos médicos são: clima,
acessibilidades, venues, oferta de alojamento, notoriedade da cidade e segurança. A
identificação destes fatores permite o desenvolvimento sustentável deste produto
turístico, a definição de estratégias de comunicação eficazes do destino e a
construção de sinergias entre as diversas entidades que contribuem para este produto
turístico.
Business tourism has revealed an increasing importance in tourism due to the revenue it produces and to its representative contribution to a country’s Gross Domestic Product. Lisbon has come to present itself as one of the most well positioned international destinations for the reception and execution of various types of meetings. Currently, most of the congresses that are organised deal with themes subjacent to the area of medicine. Professional Congress Organisers are made up of specialised businesses in the organisation of these types of events, who possess a vast understanding of these matters due to their experience, specialisation and contact with clients. The present dissertation intends to assess the perception of the Professional Congress Organisers of the main factors of choosing Lisbon as a destination for the organisation of such medical congresses. Through carrying out numerous interviews with diverse Professional Congress Organisers, it was possible to conclude that it has been considered that the most relevant factors in choosing Lisbon when coming to organise such congresses are: climate, accessibility, venues, accommodation offers, the city’s notoriety and security. The identification of these factors allows the sustainable development of such a touristic product, the development of efficient communication strategies and the construction of interactions between the various entities, which contribute to these touristic products.
Business tourism has revealed an increasing importance in tourism due to the revenue it produces and to its representative contribution to a country’s Gross Domestic Product. Lisbon has come to present itself as one of the most well positioned international destinations for the reception and execution of various types of meetings. Currently, most of the congresses that are organised deal with themes subjacent to the area of medicine. Professional Congress Organisers are made up of specialised businesses in the organisation of these types of events, who possess a vast understanding of these matters due to their experience, specialisation and contact with clients. The present dissertation intends to assess the perception of the Professional Congress Organisers of the main factors of choosing Lisbon as a destination for the organisation of such medical congresses. Through carrying out numerous interviews with diverse Professional Congress Organisers, it was possible to conclude that it has been considered that the most relevant factors in choosing Lisbon when coming to organise such congresses are: climate, accessibility, venues, accommodation offers, the city’s notoriety and security. The identification of these factors allows the sustainable development of such a touristic product, the development of efficient communication strategies and the construction of interactions between the various entities, which contribute to these touristic products.
Description
Keywords
Turismo de negócios Congressos médicos Organizadores profissionais de congressos Escolha de destino Lisboa Business tourism Medical congresses Professional congress organisers Choice of destination Lisbon