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IPAM – Instituto Português de Administração de Marketing
IPAM - Porto
IPAM - Porto - Dissertação de Mestrado
O poder das marcas: a influência do brand equity & brand experience na intenção de compra: retail approach
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Publication
O poder das marcas: a influência do brand equity & brand experience na intenção de compra: retail approach
2013-09-17
Master thesis
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http://hdl.handle.net/10400.26/15318
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Authors
Ferreira, João
Advisor(s)
Ferreira, Mafalda
Abstract(s)
Description
Keywords
Marcas
Brand equity
Brand experience
Intenção de compra
URI
http://hdl.handle.net/10400.26/15318
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IPAM - Porto - Dissertação de Mestrado
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