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Mapeando o futuro da moda: Um estudo de coolhunting sobre criatividade, inovações e tendências culturais emergentes
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Abstract(s)
Este projeto investiga e analisa tendências sociais mais relevantes no setor da moda contemporânea e procura criar objetos de comunicação de tendências que objetivam informar sobre as mudanças latentes na sociedade e na sua mentalidade. Com a utilização da metodologia do coolhunting inspirado em práticas etnográficas e digitais, o estudo procura identificar sinais cool que sublinham tendências culturais emergentes. A investigação também relaciona estes sinais com o setor da moda e analisa a sua relação para o seu desenvolvimento cultural e criativo. A fase analítica do trabalho abrange a observação in loco do evento ModaLisboa e também das explorações urbanas que tiveram lugar em Lisboa, o que permitiu uma visão abrangente das dinâmicas socioculturais e sociais que influenciam o setor. Com este trabalho foi possivel identificar tendências emergentes e comportamentos de consumo, ao destacar a importância de perceber a moda como um ciclo contínuo de reinvenção e ressurgimento.
This project investigates and analyzes the most relevant social trends in the contemporary fashion sector and seeks to create trend communication objects that aim to inform about latent changes in society and its mindset. Using the coolhunting methodology inspired by ethnographic and digital practices, the study aims to identify "cool" signs that highlight emerging cultural trends. The research also connects these signs to the fashion sector and analyzes their relation to its cultural and creative development. The analytical phase of the work includes on-site observation of the ModaLisboa event, as well as urban explorations in Lisbon, providing a comprehensive view of the sociocultural and social dynamics influencing the sector. Through this work, it was possible to identify emerging trends and consumption behaviors, highlighting the importance of understanding fashion as a continuous cycle of reinvention and resurgence.
This project investigates and analyzes the most relevant social trends in the contemporary fashion sector and seeks to create trend communication objects that aim to inform about latent changes in society and its mindset. Using the coolhunting methodology inspired by ethnographic and digital practices, the study aims to identify "cool" signs that highlight emerging cultural trends. The research also connects these signs to the fashion sector and analyzes their relation to its cultural and creative development. The analytical phase of the work includes on-site observation of the ModaLisboa event, as well as urban explorations in Lisbon, providing a comprehensive view of the sociocultural and social dynamics influencing the sector. Through this work, it was possible to identify emerging trends and consumption behaviors, highlighting the importance of understanding fashion as a continuous cycle of reinvention and resurgence.
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Keywords
Coolhunting Moda Estudos de Tendência Moda Lisboa Consumo