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Abstract(s)
O presente trabalho estudou como o desempenho dos guias- intérpretes facilita o envolvimento e a imersão dos turistas durante visitas guiadas ao Chiado e a perceção dessa zona como um bairro literário. A pesquisa centrou-se em compreender de que maneira esses profissionais contribuem para a experiência turística e como suas abordagens influenciam a apreciação dos elementos literários e históricos do bairro. Para tal, foi adotada uma abordagem qualitativa baseada em pesquisa bibliográfica que contemplou entrevistas realizadas com guias-intérpretes e observação participante durante visitas guiadas que incluíram a zona em questão. O estudo indica que os guias-intérpretes que atuam como guias "plus" são essenciais para criar um ambiente propício à imersão dos turistas. Ao fazer a mediação, conseguem transformar a história local em narrativas que não apenas informam, mas também envolvem emocionalmente os visitantes. Tais competências se mostraram essenciais, pois influenciam as percepções dos turistas sobre a qualidade do serviço e contribuem para sua satisfação geral. Assim, confirmou-se que a figura do guia “plus” pode transformar uma experiência superficial em algo memorável num contexto cultural, facilitando a imersão do turista e contribuindo para a valorização do Chiado como um bairro literário.
The present study examined how the performance of tour guides facilitates the engagement and immersion of tourists during guided tours of Chiado and the perception of this area as a literary district. The research focused on understanding how these professionals contribute to the tourist experience and how their approach influences the appreciation of the literary and historical elements of the neighbourhood. For this purpose, a qualitative approach was adopted based on bibliographic research, including interviews conducted with tour guides and participant observation during guided tours that covered the area in question. The study indicates that tour guides who perform as "plus" guides are essential in creating an environment conducive to tourist immersion. Through mediation, they manage to transform local history into narratives that not only inform but also engage visitors emotionally. Such skills proved important, as they influence tourists' perceptions of the quality of the service and contribute to their overall satisfaction. Thus, it was confirmed that the figure of the "plus" tour guide can transform a superficial experience into a memorable one in a cultural context, facilitating tourist immersion and contributing to the appreciation of Chiado as a literary district.
The present study examined how the performance of tour guides facilitates the engagement and immersion of tourists during guided tours of Chiado and the perception of this area as a literary district. The research focused on understanding how these professionals contribute to the tourist experience and how their approach influences the appreciation of the literary and historical elements of the neighbourhood. For this purpose, a qualitative approach was adopted based on bibliographic research, including interviews conducted with tour guides and participant observation during guided tours that covered the area in question. The study indicates that tour guides who perform as "plus" guides are essential in creating an environment conducive to tourist immersion. Through mediation, they manage to transform local history into narratives that not only inform but also engage visitors emotionally. Such skills proved important, as they influence tourists' perceptions of the quality of the service and contribute to their overall satisfaction. Thus, it was confirmed that the figure of the "plus" tour guide can transform a superficial experience into a memorable one in a cultural context, facilitating tourist immersion and contributing to the appreciation of Chiado as a literary district.
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Keywords
Turismo literário Guias-intérpretes Visitas guiadas Chiado Lisboa