The integration of emerging technologies in the evolution of Rock in Rio Festival and its effects on the consumer experience

Vieira, Isabella Bailly

Publication

The integration of emerging technologies in the evolution of Rock in Rio Festival and its effects on the consumer experience

2024-11Master thesis

dc.contributor.advisor	Espartel, Lélis Balestrin
dc.contributor.author	Vieira, Isabella Bailly
dc.date.accessioned	2025-10-08T13:28:28Z
dc.date.available	2025-10-08T13:28:28Z
dc.date.issued	2024-11
dc.description.abstract	As technology rapidly advances, its impact on various aspects of society becomes increasingly studied. In the entertainment market, this influence is particularly significant, especially in music festivals. Festivals, which once focused primarily on live performances, are transforming with the integration of new technologies, providing immersive experiences that include interactive installations and augmented reality. Rock in Rio, a renowned festival known for its grandeur and musical diversity, has been a continuous example of innovation driven by emerging technologies. Studying consumer behavior is crucial for brands and organizations, enabling them to improve their strategies and launch products that meet consumer needs and expectations. The central question of this research is: how do technological advancements influence the consumer experience at Rock in Rio? Understanding the role of emerging technologies will contribute to academic literature and offer valuable insights for the festival's organization and other entities involved in large-scale events. This research investigates the integration of emerging technologies in the festival context and their impacts on the consumer experience, providing practical guidelines for enhancing this integration and improving the consumer experience.	por
dc.identifier.tid	203773276
dc.identifier.uri	http://hdl.handle.net/10400.26/58962
dc.language.iso	eng
dc.rights.uri	N/A
dc.subject	Emerging technologies
dc.subject	Consumer experience
dc.subject	Rock in Rio
dc.subject	Music festivals
dc.subject	Consumer behavior
dc.subject	Technological innovation
dc.title	The integration of emerging technologies in the evolution of Rock in Rio Festival and its effects on the consumer experience
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	closedAccess
thesis.degree.grantor	Instituto de Arte, Design e Empresa - Universitário
thesis.degree.name	Mestrado em Marketing e Inovação