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Publication
The integration of emerging technologies in the evolution of Rock in Rio Festival and its effects on the consumer experience
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| 2.22 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
As technology rapidly advances, its impact on various aspects
of society becomes increasingly studied. In the entertainment
market, this influence is particularly significant, especially in
music festivals. Festivals, which once focused primarily on live
performances, are transforming with the integration of new
technologies, providing immersive experiences that include
interactive installations and augmented reality. Rock in Rio, a
renowned festival known for its grandeur and musical diversity,
has been a continuous example of innovation driven by
emerging technologies.
Studying consumer behavior is crucial for brands and
organizations, enabling them to improve their strategies and
launch products that meet consumer needs and expectations.
The central question of this research is: how do technological
advancements influence the consumer experience at Rock in
Rio? Understanding the role of emerging technologies will
contribute to academic literature and offer valuable insights for
the festival's organization and other entities involved in
large-scale events. This research investigates the integration of
emerging technologies in the festival context and their impacts
on the consumer experience, providing practical guidelines for
enhancing this integration and improving the consumer
experience.
Description
Keywords
Emerging technologies Consumer experience Rock in Rio Music festivals Consumer behavior Technological innovation