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Os algoritmos e as transformações no ecossistema mediático: implicações no jornalismo
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Advisor(s)
Abstract(s)
Este trabalho é uma pesquisa referente à utilização
dos algoritmos e da Inteligência Artificial nas redes
sociais digitais. A comunicação deixou de ser o
formato de um para muitos e começou a ser de
muitos para muitos. O jornalismo passa por uma
fase de transformação, as redações ganham
profissionais de áreas diferentes da comunicação e
são exigidas novas competências aos jornalistas. O
combate à desinformação é um desafio que os meios
de comunicação enfrentam diariamente. O consumo
informativo cresce via mobile e os meios
tradicionais deixam de ser a única fonte de consumo
de conteúdos informativos para uma percentagem
da população. A personalização dos feeds das redes
sociais digitais geram as “bolhas de filtro” e junto a
isso menor quantidade de informações sobre o
mesmo tema chegam aos utilizadores. Através da
pesquisa de metodologia quantitativa foi realizado
um inquérito por questionário, o qual permitiu a
recolha de dados sobre os hábitos de consumo de
informação online, a perceção, atitudes e
comportamentos sobre o uso de algoritmos e
Inteligência Artificial no ecossistema mediático. De
acordo com as respostas obtidas, nota-se que os
utilizadores têm conhecimento sobre a
personalização que acontece nos feeds das redes
sociais digitais.
This work is a research about the use of algorithms and Artificial Intelligence in digital networks. Communication is no longer a one-to-many format, but a many-to-many one. Journalism it is in an ongoing phase of transformation, the essays are gaining professionals from different areas and new skills are required of journalists. The fight against disinformation is a challenge that the media faces everyday. Information consumption grows via mobile and traditional media are no longer the only source of informative content. The personalization of social media feeds produces “filter bubbles” and together with that, less information of the same topic reaches users. Through the quantitative methodology research, a survey was carried out, which collected data on online consumption and the perception, attitudes and behaviors about the use of algorithms and Artificial Intelligence in the media ecosystem. Were also collected data about online privacy, seeking to understand users' concern about sharing personal data. According to the answers obtained, it is noted that users are aware of the personalization that takes place in the feeds of digital social networks.
This work is a research about the use of algorithms and Artificial Intelligence in digital networks. Communication is no longer a one-to-many format, but a many-to-many one. Journalism it is in an ongoing phase of transformation, the essays are gaining professionals from different areas and new skills are required of journalists. The fight against disinformation is a challenge that the media faces everyday. Information consumption grows via mobile and traditional media are no longer the only source of informative content. The personalization of social media feeds produces “filter bubbles” and together with that, less information of the same topic reaches users. Through the quantitative methodology research, a survey was carried out, which collected data on online consumption and the perception, attitudes and behaviors about the use of algorithms and Artificial Intelligence in the media ecosystem. Were also collected data about online privacy, seeking to understand users' concern about sharing personal data. According to the answers obtained, it is noted that users are aware of the personalization that takes place in the feeds of digital social networks.
Description
Keywords
Inteligência artificial Algoritmos Jornalismo Redes sociais digitais Notícias Bolhas de filtro