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Publication
Luxo Sustentável: Estudo de Caso Tours for You
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.71 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O conceito de sustentabilidade (a nível ambiental, social e económico) tem, dentro
do panorama turístico, vindo a ganhar cada vez mais popularidade, devido à sua relevância
a longo prazo, mas que passa, necessariamente, por medidas implementadas agora.
Por outro lado, o conceito de turismo de luxo não tem tido tanta exposição. No entanto,
uma vez que a sustentabilidade é a única forma de, a longo prazo, preservar os recursos
nos quais assenta a actividade turística, esta dissertação procura, assim, identificar uma
possível ligação entre o turismo de luxo e a sustentabilidade (conceitos aparentemente
contrários). Adicionalmente, esta dissertação procura, através da realização de um
estudo de caso de uma das melhores empresas de turismo de luxo portuguesas,
averiguar se estas conclusões teóricas se verificam, actualmente, no mercado.
The concept of sustainability (on an economic, social and environmental level) has become an increasingly popular topic in the touristic context, due to its long term relevance that relies on policies and measures implemented now. On the other hand, the concept of luxury travel hasn’t had as much exposure. However, since sustainability is the only way to, in the long run, preserve the resources that the touristic activity stands on, this thesis aims to identify a possible relationship between luxury travel and sustainability (apparently opposing concepts). Additionally, this thesis aims to ascertain if these theoretical conclusions are true in the touristic market with a case study of one of the best luxury travel companies in Portugal.
The concept of sustainability (on an economic, social and environmental level) has become an increasingly popular topic in the touristic context, due to its long term relevance that relies on policies and measures implemented now. On the other hand, the concept of luxury travel hasn’t had as much exposure. However, since sustainability is the only way to, in the long run, preserve the resources that the touristic activity stands on, this thesis aims to identify a possible relationship between luxury travel and sustainability (apparently opposing concepts). Additionally, this thesis aims to ascertain if these theoretical conclusions are true in the touristic market with a case study of one of the best luxury travel companies in Portugal.
Description
Keywords
Luxo Luxo sustentável Sustentabilidade Tours for You Turismo de luxo